Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Refine search results

Journals help

  1. 1 Oblicza Komunikacji

Authors help

  1. 1 Nowak P.

Years help

  1. 1 2010

Results found: 1

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  LOVE AND COMMUNITY ARCHETYPE
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1

Marketingowy archetyp MIŁOŚCI i WSPÓLNOTY jako sposób tabloidyzacji komunikacji politycznej w języku mediów

100%
Nowak P.
Oblicza Komunikacji
|
2010
|
vol. 3
105-113
EN
The article presents the role of marketing communication, especially the Y&Rchetypes theory, in tabloidization of culture, politics and other forms, in the past few years. In the press material we can observe language forms and communication functions of the update of three archetypes referring to the need of LOVE and COMMUNITY — a lover, an average guy and a fool — in modern political communication. At the same time it is shown how the marketing patterns, proposed by American company Yung&Rubicam at the beginning of the 1990s, evolve not only in politics but also in tabloidized media. In the article there is also an attempt to answer the question on how Polish society assimilates these patterns, how much they approve or process them.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.