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  1. 2 Homo Ludens

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  1. 1 2010

  2. 1 2009

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  1. 1 Bortliczek M.

  2. 1 Łuc I.

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(A)kulturowe i (a)kulturalne gry komunikacyjnojęzykowe we współczesnych tekstach reklam

100%
Łuc I.
Homo Ludens
|
2010
|
issue 1(2)
87-95
EN
The article discusses the subject of some (popular) communicative-linguistic games in the context of broadly understood games 'in cultures', based on modern advertising texts broadcast by the media. The analytical material gathered consists of over four hundred advertisements from television, newspapers and the Internet. The problems presented in the article, which concern the mechanisms, methods and spheres of function of communicative-linguistic games within advertising texts, have been divided into two thematic blocks: 1) games 'in (a)cultures' on a communicative-linguistic basis (such as the use of semantic ambiguity of lexemes, verbal folklore, paronomasia and fetishism of cultural patterns); 2) games 'in (a)culture of language' (dissemination of language culture breaking the rules of linguistic political correctness).
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Gra w (nie)porozumienie

75%
Bortliczek M.
Homo Ludens
|
2009
|
issue 1
51-59
EN
The paper describes a surprising way of analysing a verbal text. Initially, some parts were deleted from the original text. Then, students were asked to interpret the fabricated text and later complete the gaps in such a way as to create a coherent text. However, the students did not recognize the overall aim of the activity. They were unknowing competitors in 'playing with a text' but liked the convention very much (filling in the odd lines). The students were often extremely surprised at the climax of the meeting on hearing the final message. In the end, active teaching and learning made it possible to achieve the main goal, that of helping students understand the metatext function of the title.
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