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EN
Communication in public spaces has a tremendous influence on every single aspect of the society: education, politics, culture. A crucial role in this communication is played by the media which present to the public a precise interpretation and valuation of given information, thus creating specific images of the world. In 2018, “Rainbow Friday” – a social initiative coordinated by the civil rights group Campaign Against Homophobia – has become a widely commented topic which attrcted a lot of from the media. Thanks to the analysis of such publications we can observe mechanisms of creating and consolidating specific world images by the media and to better understand how different world views validate the topic of sexual education. The main goal of this article is to look into the narrations of liberal and conservative media with regard to “Rainbow Friday” and to highlight the connections of those narrations with the already realized researches on the language used to describe people from sexual minorities.
DE
Der Band enthält die Abstracts ausschließlich in englischer Sprache.
EN
This paper is an attempt to describe the influence of digitization of the contemporary world on the language by analyzing some metaphors of the Internet. It refers to various theories concerning the ways of perceiving and understanding the world, and its linguistic interpretation. It enumerates some cognitive processes and as consequence conceptual constructs, such as e.g. category, frame, metaphor, imaginative schemes such as figure-ground structure, radial structures, relational structures, mental spaces, and arrives to the experience, the conceptualization and definition of meaning as not only the conceptual content, but also as one of the ways to build that content. It also mentions the notion of linguistic image of the world with respect to the virtual reality and all the social and linguistic changes that result from it.
FR
Le numéro contient uniquement les résumés en anglais.
RU
Том не содержит аннотаций на английском языке.
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