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  1. 1 Social Communication. Online Journal

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  1. 1 Kuzior A.

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  1. 1 2019

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Self-Presentation of Polish Football Managers on Linkedin

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Kuzior A.
Social Communication. Online Journal
|
2019
|
issue 1(19)
15-26
EN
Although LinkedIn is the world’s largest professional networking site, the research concerning self-presentation on the platform is limited and fragmented. The main goal of the study was to explore the self-presentation of Polish football managers on LinkedIn in four dimensions: completeness and attractiveness of the profile, network-embeddedness, and activity. Using quantitative content analysis of managers’ profiles (N=319), the research shows that the managers exploit the potential of LinkedIn to build their personal professional brand only in a very limited and mostly static way. In addition, the self-presentation in LinkedIn is the best among managers working in Polish Football Association, improves with the length of professional experience, and shows only slight differences between women and men.
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