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Filozofia (Philosophy)
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2018
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vol. 73
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issue 9
742 – 754
EN
Manipulation as a specific form of power is characterized by a close connection with freedom. This makes it a very complicated and at the same time unusually interesting concept (especially in the current context). In the first part, the author aims to clarify the correlation of manipulation with its related categories such as coercion, compulsion, violence, etc., pointing out the complexities of relations between them, when they differ in principle or resemble each other or even overlap. Even more complicated are the relationships between manipulation and freedom. On the one hand, manipulation seemingly a priori denies freedom, and on the other hand it presupposes its presence, which is succinctly expressed by the term "voluntary slavery."
EN
The paper looks at the issues of persuasion and manipulation. The first aim of the paper was to distinguish persuasion from manipulation, in terms of both their similarities and differences. The phenomenon of persuasion is appropriate in cooperation, while manipulation is more appropriate in competitive settings. The second part of the paper discusses the typology of persuasion and manipulation techniques.
EN
The main objective of this study was to present an image of the ruling group representatives (politicians and government officials) shaped by the language of the editors of tabloid newspapers. The study was conducted using the sample of hundreds of press clippings from "Fakt" and "Super Express" ("SE") from the years 2005–2009. Most newspaper clippings were taken from the online editions of the newspapers (www.se.pl, www.fakt.pl). The analysis of the language material showed that the image of the ruling group presented in the "SE" and "Fact", is not so much reflected in the language of these newspapers, but is rather intentionally linguistically shaped by the editors of tabloids. This image is created — of course — not only by linguistic elements, but also by the skillful manipulation of the reader and exploiting psychological techniques.
EN
In the discussions about advertising, a significant place is taken up by the issues related to the attributes of its manipulative effects which are based on the cognitive evaluation of reality represented by the attributes such as rationality, wariness and coldness. The essence of manipulation is to promote personal goals at any cost and increase and maintain the power over others. Manipulation is based on unethical behaviour, intentional lies, blandishment, and lack of moral judgment. Usually, the issues of manipulative effects are studied within the cognitive, emotional and behavioural contexts. This report presents the results of extraction of factor structures of two original authors’ methodologies: POA (Perception Of Advertising; originally: VNR) and POM (Perception Of Manipulation; originally: VNM). By means of the Principal Components factor analysis with Varimax rotation, three factors of Perception of Advertising, which explain 59% of variance, were extracted. These factors were specified as the Cognitive factor - perception of advertising as truthful and knowledge-enriching (Cronbach’s alpha: 0.810), the Emotional factor - emotions invoked in respondents by advertising (Cronbach’s alpha: 0.866) and the Behavioural factor - impact of advertising on the buying behaviour of respondents (Cronbach’s alpha: 0.906). The extracted factors of Perception Of Manipulation explain 50% of variance and were specified as the factor of Honesty - honesty, modesty, morality (Cronbach’s alpha: 0.780), the factor of Manipulation identification - ability to reveal manipulative behaviour (Cronbach’s alpha: 0.766) and the factor of Distrust - tendency to credulity/incredulity towards other people (Cronbach’s alpha: 0.552). Adequacy of the specified structure of factors of Perception of Advertising and Perception of Manipulation is supported by the values of the total explained variance of Cronbach’s alpha, by the mutual inter-correlations among the extracted factors, as well as by correlations between the factor-saturating item and the overall score of the particular factor. The cognitive and emotional elements in the concepts of perception, assessment and attitudes towards advertising have been identified by various authors and the presented concept includes also the attribute of buying behaviour. According to the research results, the elements of manipulative behaviour are more frequently revealed by honest people.
EN
Stanisław Brzozowski sent his Mocarz to the Henryk Sienkiewicz drama contest, organised on the occasion of the opening in 1901 of the Teatr Wielki [The Grand Theater] in Lodz. His drama, awarded third prize, deals with the most difficult events in his life: the embezzlement of monetary contributions collected by the student members of Bratniak, reprehensible testimonies given in 1898 in the Warsaw Citadel, and accusations of collaboration and intelligence with the Tsarist Okhrana. A hundred years after the writer's death, "the Brzozowski case" remains a sensitive question in the history of literature. I do not intend to defuse this taboo, stating at my own risk Brzozowski's guilt or innocence. I attempt, instead, to reveal the mechanisms of stigmatization current in the tense political situation of the Kingdom of Poland at the break of centuries, and to understand and interpret the Mocarz as an attempt at actively resisting social exclusion that deprives one of one's means of life
EN
This work presents an analysis of the analogy between scientific and ethical theories with respect to their testability, explanatory potential and the causal relevance of entities they postulate. Critics of the ethical theories often claim that ethical theories are in fundamental contrast to scientific theories as they cannot be tested by empirical methods. While scientific facts are objective and open to empirical investigation, moral facts are mere expressions of subjective attitudes towards objective facts, and thus fall out of the scope of legitimate, scientific knowledge. We believe that this picture of such a deep contrast between science and ethics is based on a naïve conception of both types of theories. If we accept a more sophisticated view of scientific activity, interesting analogies begin to turn up. This paper attempts to assess some of the analogies.
EN
By virtue of humanity man ought to be a responsible person. It is primarily a responsibility towards one’s conscience, towards God, and towards other people. Responsibility for one’s words is understood as the responsibility for the spoken word, written word, the words declared and propagated in the media. Also, the responsibility for “being real” in all human „testimonies”. By reason of being a human, man is always a witness, i.e. a „bearer” of and a „participant” in values, especially the values of the humanity of one’s own and of others. His responsibility is thus rooted in human dignity.
Communication Today
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2018
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vol. 9
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issue 2
132–143
EN
The essay presents research of video and audio texts featuring public personalities for usage of phonetic and syntactic stylistic means in their speeches, aiming at identifying whether a set of phonetic and syntactic devices may enable deliberate manipulation or remain commonplace showing mere melodic patterns in speech. The analysis embraces schemes of stylistic overlapping and isolation, examines their effect within a speech and outlines cultural, gender and social backgrounds of the speaker and the audience, their correlation and ‘dialogue’ on the touch points. Taking into consideration the idea that any influence of famous personalities must have its achievement point and relevant feedback, it is possible to speak of media as of a bridge to human minds, a key to their hearts and a trigger to their behavioural patterns.
EN
In the modern world, manipulation is being experienced practically every day. Manipulation is an important element of the strategy of communication and advertising in business. A large selection of competitive products and advertising noise make it increasingly difficult for a product to break through to customer awareness. On the one hand, advertising creates consumer attitudes and, on the other hand, the clutter of advertising and promotional announcements forces companies to search for more and more sophisticated ways to get to the customers and attract their attention. Advertisers reach for controversial themes, shocking with carefully selected images. Advertising starts to involve themes that used to be considered social taboos or at least they were the embarrassing ones, intimate or not-discussed openly in many cultures. Advertising functions as a mirror that reflects reality and, at the same time, it can shape the reality. Contemporary advertisements exhibit neutralisation of violence, pornography, attacking religious, and/or social values, often even forming the canon of a given culture. The article addresses the issue of manipulation in advertising. The author points out the phenomenon of manipulation in advertising, giving examples of controversial themes in various commercials and discussing their implications in extending social taboos’ boundaries.
EN
Moral dimension of social animation. Social animation is still in the stage of receiving recognition, because of its complexity and the multi-faceted social context in which it appears. As a research issue social animation must be examined by applying an interdisciplinary methodology. It rises a complex of ethical questions, owing to the fact that it is a moral activity as well. This material aims to answer two following questions: What is social animation at all? And what components make someone be a social animator? Social animation has been portrayed in the context of moral meaning and its relation to manipulation as well. Finally the paper tackles some moral (ethical) dilemmas of animation. The aim of this paper is to work out if religious factors may play any roles in the discourse on social animation.
EN
'Trybuna Ludu' ('Tribune of the People') in Poland during the communist era was the main organ of the ruling communist party. It realized the tasks outlined by the party. It was a tool of communist propaganda. In 1965-1966 this daily journal attacked the Catholic Church and the Polish Primate Cardinal Stefan Wyszynski. The pretext was the letter of the Polish bishops to the German bishops, which the communist government appeared as an attempt to interfere with the Polish Episcopate in Polish foreign policy. In fact, the purpose of this attack was humiliating the Church in the eyes of the Polish people before the planned celebrations of the 1000th anniversary of the baptism of Poland, which event is deemed also to be beginning of the Polish state.
EN
Advertising is criticized from many angles, offering a variety of arguments and referring them to different contexts. However, it turns out that this fragmented and chaotic debate is concentrated on conclusions that have been formulated many times in the past, or on rather trivial statements that do not contribute much to the relation between the world of business and its „environment” on the one hand and consumers on the other. The basic meaning of advertisements should not arouse any controversies. Advertising promotes the ideology of consumption. It creates the desired patterns of behavior and of images that are available along with the purchase of a product in any drugstore or supermarket. One also can have no doubts about the fact that advertising does work. It is also able to instruct the consumer in such a way that he forgets where he got the information from. Advertising does work, although it does not control our behavior so closely as its most severe critics say.
PL
The article discusses ethical aspects and thoroughness of scientific research on the example of German excavations in Troy, conducted in 1988 by a team from Tübingen University. The author demonstrates how archaeologists became entangled in various relationships with polictical and economic circles, which subsequently yielded an interpretation of findings which ensured financial and media support. The text is an emphatic call for independence and objectivity of scientific investigations that should remain free of any pressure. Although the paper relies on an example from the milieu of archaeologists. historians and classical philologists, the appeal of the authors is a universal one. 
Filozofia (Philosophy)
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2010
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vol. 65
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issue 5
417-427
EN
There is nothing like power in itself. What we can experience is only the particular forms and effects of the power relations. Similarly, there is no single and universal definition of power. The concept of power embodies its various relations and aspects, such as power relations, the relationships between power and institutions, government, influence, authority, coercion, violence, manipulation, freedom. Attention is paid to each of these relationships and aspects. Their interconnections and differences are shown as well.
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