Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Refine search results

Journals help

  1. 1 Ekonomika i Organizacja Przedsiębiorstwa

Authors help

  1. 1 Oczkowska R.

Years help

  1. 1 2007

Results found: 1

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  MARKETING (INTERNATIONAL & GLOBAL)
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1

Internationalisation of Enterprise Activities

100%
Oczkowska R.
Ekonomika i Organizacja Przedsiębiorstwa
|
2007
|
issue 2(685)
13-19
EN
Relations between enterprises' internationalisation and adequate marketing strategies are presented in the article. The authoress defines international and global marketing. With respect to marketing applied on foreign markets, the role played by configuration and co-ordination activities aimed at creation of value added and competitive advantage is explained.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.