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The Concept Of New Public Management And Local Government Reforms In Selected Western European Countries

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Rajca L.

Studia Regionalne i Lokalne

2010

issue numer specjalny / special issue

124-139

The reforms driven by New Public Management (NPM) led to the introduction of management principles in local governments, marketisation and outsourcing. They made the greatest impact in the United Kingdom, but were also put in place in other European countries such as Ireland, Sweden, Germany, and – to the least degree – in France (compared to other countries discussed in this paper). There is a risk that NPM-inspired reforms may come to lose sight of the underlying social purpose of public services. NPM has not however become a new, universal model for public sector management. Issues tackled in the debate concerning the reform of public services have moved (mostly in the UK) beyond the concerns of NPM towards the emerging concept of networked community governance.

IS BEING DIFFERENT AND THE SAME? THE PARADOXES OF ‘TAILORING’ IN EDUCATION QUASI - MARKETS

86%

Savage G. C.

Pedagogický časopis (Journal of Pedagogy)

2012

vol. 3

issue 2

279 – 302

In Australia, market-based education policies promote the notion that government schools should flexibly tailor secondary education to the needs of young people and their local communities. Far from offering a “one size fits all” system, policies seek to enable clients (parents, students) to exercise freedom of choice in quasi-markets that offer different educational products to different individuals. The intended effect is a kind of bespoke education tailoring, whereby schools operate as flexible service providers, adapting to the needs and desires of local markets. In this paper, the author analyses the policy turn towards market tailoring as part of broader shifts towards advanced liberal governance in education. Following this, the author features interviews with educators in two socially disparate government secondary schools in the Australian city of Melbourne. In doing so, the author analyses the extent to which each school tailors its marketing practices to its local community. These interviews suggest inherent contradictions emerge when tailoring is attempted in a hierarchical market with normative and rigid indicators of ‘brand value’. Schools are caught between paradoxical demands, requiring them to be simultaneously different and the same.

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1 Pedagogický časopis (Journal of Pedagogy)

1 Studia Regionalne i Lokalne

1 Rajca L.

1 Savage G. C.

1 2012

1 2010

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The Concept Of New Public Management And Local Government Reforms In Selected Western European Countries

IS BEING DIFFERENT AND THE SAME? THE PARADOXES OF ‘TAILORING’ IN EDUCATION QUASI - MARKETS