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EN
The transformation as experienced by the countries of Central and Eastern Europe validates those premises, formulated by the new institutional economics (NIE), that stress the importance of the sphere of politics and informal institutions for the creation of effective markets. The success of transformation depends on the degree to which the principles of the rule of law together with the habits, traditions and mentality correspond to the formal conditions of market economy. Corruption is, however, one of important factors that slow down the process of building the new system of motivation as well as the adjustment of informal behavioural rules to the institutions of capitalist economy. Realistic assessments of the state's economic activities, that form the basis of NIE, support the liberal doctrine of the role of state in development and transformation. The article presents transformation processes in Poland against the background of NIE premises and studies of international institutions.
EN
The article was written on the basis of the collection of the 'Records of the town of Kleczew', kept in the Konin branch of the State Archives in Poznan. On this basis the author painted a picture of Kleczew's Jewish population in the years 1815-1860 seen from the religious, economic and social angle. The Jews first settled in Kleczew at the end of the 16th century but did not rise to prominence in the town's life until the 19th century. The Jewish population began to dominate in the town's business activities during that time, controlling the most important branches of the town's economy, i.e., commerce and crafts. One of the they had to undertake due to the realities of life under foreign rule was the defence of their religious and ethnic autonomy. The Jews of Kleczew attained that goal, among other things, by obtaining the consent of the authorities of the Kingdom of Poland to the construction of a new synagogue. The synagogue built in the years 1853-1860 served as a place of worship until its desecration by the Nazis in the years 1940-1941.
Communication Today
|
2013
|
vol. 4
|
issue 1
48-59
EN
The first provable efforts to make a specific commercial communication in the Czech Lands go deep into history - we identify them in the development of commercial communication in the rural markets in the 11th and 12th century, in the attempt to attach distinctive marks to products – predecessors of trademarks, create advertising posters on the facades of houses, and also in the development of various street communication forms of criers and naturally in the use of the only mass medium in the 18th and 19th century – periodical press as the carrier of advertising messages – advertisements, illustrations with an advertising focus which were offering goods and services. The second half of the 19th century shows efforts to codify the industry to a certain extent through the development of terminology and attempts to define advertising in encyclopaedic dictionaries, stabilize exhibitions and fairs as the most mass medium of its time. With the development of photography and film comes the era of using these media for the benefit of the advertising message, the motoring at the beginning of the 20st century gives room to the existence of mobile advertising. The turn of the century in the Czech circumstances is rich in two publications summarizing the period opinions and codifying the terminology and philosophy of this industry. The founding of the Reklamni klub československy (the Czechoslovak Advertising Club) and its development as a professional association uniting creative professionals and advertisers represents a meaningful contribution, a real boost to the industry.
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