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EN
The lack of a single long-term development strategy concept for Latvia has resulted in a contradictory and fragmented economic policy that is often cited as one of the causes of economic problems in Latvia. Why didn't the situation in Latvia change after Latvia became an EU candidate country and subsequently an EU member state? Relatively few specialists are informed about the development policy; people generally think that no relevant programmes and plans have been developed or that the existing ones do not take into account the economic reality in Latvia and the conditions of global competition. This article analyses the understanding which dominates in Latvia regarding the national development strategy and the strategic development of a knowledge-based society, including the role of social awareness and the mass media; it proposes media discourse as the main representation arena for a national strategic development policy.
EN
The aim of the article is to use analytic and interpretative methods to present the pragmatic-communicative potential of the expressive characters of individual language levels as identified in the chosen texts of pre-election media discourse. The introduction section clarifies the definition of the term (media) discourse and in relation to pragmatics implies the inevitability of its understanding in terms of interdisciplinarity. Based on the pre-election texts published on the Facebook site of the chosen political party, we highlight the persuasively-oriented pragmatic-communicative possibilities of some language phenomena. In the mode of pars pro toto, the contribution aims to point out the selected pragmatic-communicative aspects of the language phenomena of the Slovak language appearing in the area of media discourse.
EN
The purpose of this paper is to present findings on the construction of the image of the poor in the influential Polish news magazine “Polityka”. The data were analyzed using the Critical Discourse Analysis (CDA) methodology. According to the CDA’s perspective the mass-media are important agents in the processes of constructing the dominant vision of social reality. The creation of a particular account of social reality is influenced by the social position, interests and aims of the discourse’s ‘producers’. The research revealed four strategies playing an important role in constructing the image of the poor. The first strategy is situated in a wider perspective of a critique of the public welfare regime. It presumes that providing direct help to the poor has negative consequences such as forming “welfare mentality” in the recipients, making them dependent on the help they receive and thus reducing their chances to become productive citizens. The second strategy is that of defining “social exclusion” as an unchanging state, in which the frontier separating the excluded from the rest of the society is a social constant, separating “health” from “sickness”. As a result, the marginalization of the poor is seen as a natural process. The third strategy is that of dehumanization using objectifying descriptions. The fourth is the “politics of visibility” that aims to present the lives of the poor using “popular ethnography” that invariably presents a dehumanized vision of the Polish poor. The main effect of the four presented strategies is the division of the poor into those who ‘deserve’ and ‘do not deserve’ the help they are given. This, in contrast with the stated progressive aims of the analyzed articles, helps to legitimize rather than question the inequalities and social stratification of the Polish society.
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