Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Results found: 3

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  MEDIA EFFECTS
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1

Trailer zum Buch – Wie wirken Buchtrailer auf die Rezipienten? Ergebnisse des ersten online-experiments in Deutschland

100%
Schafer-Hock C., Hartmann D.
Communication Today
|
2013
|
vol. 4
|
issue 2
66-79
EN
As far as we know, an experiment on the effect of book trailers has not yet been presented to a broader academic public. Our findings: Book trailers are – compared to blurbs – better able to make clear to the future reader which genre the book they are considering buying belongs to. In our experiment, however, they were not able to increase the interest in reading more strongly, nor did they manage to make a book seem more exciting in the comparison carried out to blurbs.
2

Nastolovanie tem a vplyv lokalnych medii na formovanie verejnej agendy pripadova studia

86%
Visnovsky J., Balaz M.
Communication Today
|
2012
|
vol. 3
|
issue 2
104-120
EN
The study deals with issues of agenda setting and influence of media operating at the local level to serve the public agenda in both theoretical and empirical perspective. The focus is on media, political and public agenda as well as the development of ideas about them. The main goal of the authors was to test hypotheses regarding the ability of media in agenda setting and highlighting certain attributes that influence their interpretation in terms of the public, as well as whether these effects manifest themselves at the local level. As an example, the authors studied the city of Žiar nad Hronom, Slovak Republic, which is also the publisher of the weekly Mestské noviny. They were interested in the function of the local media, especially the periodical, in the process of agenda setting, and their ability to influence public opinion in specific areas. These referred mainly to current and attractive themes form the viewpoint of the public and politicians. Locally, regional media is an essential tool for political communication and public opinion formation in a geographically defined area, and this markedly affects the character of the public agenda in the area in which they operate. Therefore, the authors were more interested in the impacts on the functioning of the media and media production at the local level.
3

Dimenzie profesionality sucasnej masmedialnej komunikacie

58%
Lehoczka V.
Communication Today
|
2010
|
vol. 1
|
issue 1
19-29
EN
The system of preferences of the public opinion is now largely due to the mega production of media and by its predominant influence on social assessments the main factor in shaping the respect of general public for values. The value system is held and animated through symbols expressed in artefacts that are currently dominating. The central moment of reflection on current trends, dimensions and mass media communication is the diagnosis of the interpretative unprofessionalism in journalism, of the suppression of real communication in favour of the principle of simulation, manipulation, and hyper reality. Mass media are powerful resource basis of the social reality interpretations and of so-called right ideas of it; in particular the dominant influence of the media touches the generation of children, teenagers and the youth as such.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.