Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Refine search results

Journals help

  1. 1 Magyar Nyelvor (Hungarian Language Guardian)

Years help

  1. 1 2009

Authors help

  1. 1 Jobst A.

Results found: 1

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  METAPHOR'S CHOICE
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1

THE ROLE OF THE BATTLE METAPHOR IN THE POLITICAL PARLANCE OF THE 1950S (A HARC metafora szerepe az '50-es evek politikai koznyelveben)

100%
Jobst A.
Magyar Nyelvor (Hungarian Language Guardian)
|
2009
|
vol. 133
|
issue 4
433-446
EN
The paper surveys alternative ways of research on political language use. Taking sides with linguistics-based, quantitative alternatives, the authoress analyses the role of metaphors in political propaganda. Choice of metaphors is an important ingredient of power discourse, especially in periods of dictatorship. Using results of cognitive linguistic approaches, the authoress presents examples from the Hungarian press of the mid-twentieth century and shows how metaphors, constituting the culmination of political communication, were projected to the various areas of life, how they tried to affect people's thinking. The sense networks of the editorials analysed emphasise the negative participant of the BATTLE metaphor, the attacker, forcing opponents of the party-state system into that role. The study of metaphor use, therefore, supports the claim that the metaphor was selected consciously, with pragmatic factors in mind. Its textual function was to establish an emotional link between political power groups (as opposed to dissidents) and the consumers of political propaganda.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.