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Marketing Strategic Planning as a Source of Competitive Advantage for Mexican SMEs

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Rostro F. R., Grudzewski W.
Ekonomika i Organizacja Przedsiębiorstwa
|
2007
|
issue 6(689)
57-64
EN
SMEs are facing important challenges in the markets due to globalization and its consequences. An analysis of Mexican SMEs general situation is presented as well as a model how to create competitive advantage through market focus.
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