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In this article the author defines discourse as an analytical construct, as a complete web of texts and reactions to them in a certain sphere of the life of society and/or on a certain topic. This interpretation provides a more plausible and more verifiable model of social communication than approaches based on the assumption that the mediating element in individual interactions and social structures is social cognition. Another advantage is that discourse, as the use of language or other semiotic systems, is not reduced to just a set of characteristic and often thematic devices. In the article the author looks at the example of the majority discourse on Roma migration and analyses an internet discussion of an article on the planned migration of Slovak Roma as one genre in which this discourse occurs. The objectives of this analysis are to identify which points in the article the discussants focus on and how they react to them; to reveal how meaning is formed out of interaction by looking at comments directly referring to other comments in the same discussion; and to suggest how an analysis of internet discussions, combined with internet searches, can be applied in discourse analysis.
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