The aim of the paper is to combine latent state-trait models (LS-T) and actor-partner interdependence models (APIM) in a multilevel context. In relationship and service marketing alike, situational context and the nature of buyer-seller interaction have a crucial impact on consumer satisfaction and loyalty (regarded as out variables). Additionally, customers and service providers are situated in a large institutional and hierarchical framework, which has an influence on the character and strength of multilevel adjustments.
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.