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Tabloidy na polskim rynku — bilans zysków i strat

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Szynol A.
Oblicza Komunikacji
|
2010
|
vol. 3
91-104
EN
It has been 20 years since Poland entered the group of democratic countries. The 1989 breakthrough forced the changes not only in political but also in media system. Foreign capital appeared on Polish market and West European trends followed. From two decades’ perspective not all of these effects were positive. One of the most disputable trends is media tabloidization. Nowadays it is hard to imagine press market without tabloids, which topped the selling lists. Changes which are taking part in traditional media are also the result of electronic media influence. Is this intersection fruitful for both sectors? The author of the article tries to create a preliminary balance of profits and losses as an effect of tabloids presence on Polish market.
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