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Marki handlowe w sprzedaży produktów

100%
Kłosiewicz-Górecka U.
Wiadomości Statystyczne. The Polish Statistician
|
2006
|
issue nr 5
24-33
XX
W artykule podano wyniki analizy współwystępowania w polskiej rzeczywistości zjawisk ubóstwa i społecznego wykluczenia. Jednoczesne występowanie ubóstwa wielowymiarowego (rozumianego jako kumulacja ubóstwa określanego na podstawie poziomu dochodów gospodarstwa domowego, warunków życia i opinii badanych gospodarstw co do ich statusu materialnego) i zagrożenia wykluczeniem społecznym odnotowano w przypadku niecałego procenta dorosłych polaków.
EN
The article deals with brands in Poland whose development is considered as currently the most characteristic phenomena occurring in trade of the European countries. There are presented premises for development of brands, the examples of brands in Poland and relationships between the manufacturers' brands and trade marks as well as the anticipated directions of development of brands in Poland.
2
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Zagraniczna ekspansja krajowych producentów marek własnych detalistów jako pochodna uczestnictwa w międzynarodowych targach specjalistycznych

63%
Spyra Z.
Studia Ekonomiczne
|
2013
|
vol. 172
216-225
EN
In the article the author emphasizes that a dynamic development of private labels' market of retailers can be crucial for Polish producers building their market position internationally based on their cooperation with retailing chains, whom they offer their own private labels. It was shown that participation as an exhibitor in private labels' trade fair, including the most prestigious one, PLMA (Private Label Manufacturer's Association) "World of Private Label" in Amsterdam is becoming more popular and valued by domestic producers, as it is an instrument which helps them not only to increase the scope of exports and recognition of their products on the foreign markets but also to extend their current cooperation with foreign partners.
3
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Rola relacji z dostawcami i odbiorcami w kreowaniu współczesnych modeli biznesu krajowych producentów marek własnych detalistów

63%
Spyra Z.
Studia Ekonomiczne
|
2014
|
vol. 182
121-134
EN
The increase in the popularity of the paradigm relating to relationships marketing entails growing interest in the relationships within management processes. The article presents an empirical verification of the role of relationships between suppliers and consumers as an important component of contemporary business models of domestic manufacturers of retailers' private labels. It also emphasises that although in building interorganizational relationships economic and financial elements dominate, more and more often social and environmental aspects count and are taken into consideration, too. The author draws our attention to the fact that in the light of high dynamics of change in the environment there is an increase in the need for adaptive changes, which, as a result, makes the current business models change.
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