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  1. 1 Studia Ekonomiczne

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  1. 1 2014

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  1. 1 Bartuś K.

  2. 1 Bartuś T.

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Systemy informatyczne w pozyskiwaniu, przechowywaniu i analizowaniu informacji o klientach

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Bartuś T., Bartuś K.
Studia Ekonomiczne
|
2014
|
vol. 187
48-61
EN
The main objective of this paper is to make the curve values systems used in the acquisition, storage and analysis of customer information. In the article on-fought selected definitions of CRM (relationship management with customers). Characterized CRM system. Subsequently, discusses some features of selected systems of customer relationship management. Our results may be useful for improving the use of CRM systems.
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