Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Refine search results

Journals help

  1. 1 Studia Ekonomiczne

Years help

  1. 1 2014

Authors help

  1. 1 Majtán Š.

Results found: 1

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  Marketing przedsiębiorstwa Przedsiębiorstwo
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

Modern trends in commercial marketing in Slovakien companies

100%
Majtán Š.
Studia Ekonomiczne
|
2014
|
vol. 183 cz 2
89-97
EN
Generally, the most dynamic trend in marketing for the last period is the radical development of information technologies - especially in marketing communications, called internet marketing. This paper presents the results of a survey that provides a comprehensive view on the current situation in Slovak companies according to their internet marketing development process. The introductory part of this paper contains the summary of basic theoretical knowledge about modern internet marketing. We used this knowledge also as a basic basis for the following practical research. We based this research on the assumption that the most significant online marketing tools are Search Engine Marketing, Social Media Marketing, Banner Advertising, Affiliate Marketing, Email Marketing and Viral Marketing. Despite the findings that in several areas of internet marketing Slovak companies are still below the average of modern economies, it becomes clearly recognized modern trend of marketing also in our market environment.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.