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1
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Możliwości zastosowania techniki okulograficznej w ilościowych badaniach marketingowych

100%
Stolecka-Makowska A., Wolny R.
Studia Ekonomiczne
|
2014
|
vol. 195
197-205
EN
The article presents primary characteristics of the research conducted by technique of eye tracking, types, characteristics and forms of eye tracking. In the article was presented eye tracking research procedure, the possibility of their use in marketing research. The paper uses only a desk source of information. Presented eye tracking technology application examples relate to the design and testing of ergonomics and usability of websites, media advertising and product package. Methodological article.
2

The Identification of Innovative Research Methods and Techniques Utilized in Marketing Research in the Digital Era

88%
Žák Š.
Studia Commercialia Bratislavensia
|
2015
|
vol. 8
|
issue 29
139-152
EN
The current technological advancement and the mass utilization of information and communication technology create a milestone in the way marketing research is conducted. The presented scientific contribution focuses on the identification of innovative research methods and techniques, which have the highest degree of applicability in the process of marketing research in the near future. The aim of this paper is also to predict the changes that are going to affect the development of marketing research in the near future, based on an analysis of the current status in comparison with the results of an own scientific study.
3

Analiza porównawcza metod pomiaru postaw respondentów

75%
Kaczmarek M., Tarka P.
Wiadomości Statystyczne. The Polish Statistician
|
2013
|
issue nr 8
37-47
XX
W artykule autorzy zajmują się kwestią dotyczącą różnic (tudzież podobieństw) w poziomie rzetelności wyników pomiaru wynikających z zastosowania skali porządkowej 5- i 7-stopniowej. Głównym jego celem jest szukanie odpowiedzi na pytanie, która z tych skal zapewnia wyższy poziom rzetelności wyników. (fragment tekstu)
EN
The article deals with the issue of obtaining high-accuracy measurement of the attitudes of respondents using ordinal scales with different numbers of degrees. Two methods of research - ordinal scales 5- and 7-stage were considered. The key issue was to decide which of these methods can provide a higher level of accuracy in the results. For this purpose, the data collected in a survey of students were compared. The analysis of both types of scales with different numbers of response options included attitudes of the respondents to their value system. The Authors indicated the usefulness of the measurement methods, regardless of the number of degrees of the used scale. (original abstract)
4
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Panele internetowe - status metodyczny i kierunki rozwoju

75%
Mazurek-Łopacińska K., Sobocińska M.
Studia Ekonomiczne
|
2014
|
vol. 195
115-124
EN
Changes occurring in the area of marketing research can be considered from the point of view of internet panels which consist of groups of respondents recruited to take part in different research. The meaning of internet panels is showing especially in the context of growing number of people who decline participation in marketing research. The goal of this article is to highlight premises of internet panels development and stages of managing them taking into consideration determinants of credibility of research done using internet panels. Among the actions rising the credibility of marketing research using internet panels are such things as: maintaining control over sample and the preselection of respondents and material motivating of the participants. This article has a methodical character. It has been based on deepen analysis of existing data and own experience resulting from performing research with the use of internet panel.
5
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Wykorzystanie wykresów czteropolowych w badaniach społeczno-ekonomicznych

75%
Stanimir A.
Studia Ekonomiczne
|
2014
|
vol. 195
183-194
EN
The purpose of this article is to present the algorithm of fourfold display as the method used in the analysis based on binary, socio-economic nominal variables. In order to identify the advantages and disadvantages of this method correspondence analysis was introduced to study as an alternative method. To demonstrate possible applications of the method were used data from the European Social Survey (improving knowledge/skills: course/lecture/conference depending on age, gender, country and having a job. Conducted analyzes showed that the greater variation in the perception of training courses occurs between older and younger people. Because of the gender differences are no longer significant.
6
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Klasyfikacja metod zbierania danych ze źródeł pierwotnych w badaniach marketingowych

75%
Kaczmarczyk S.
Studia Ekonomiczne
|
2014
|
vol. 195
55-64
EN
Data collection from primary sources generates the highest costs and determines the quality of the collected data and the duration of the marketing research process. Methods of data collection are not precisely and univocally classified in the polish and international literature. The aim of this work is to fill the gap. The methods have been classified into survey methods (indirect and direct surveys), non-survey methods, and experiments. In addition, the classification includes appropriate technics and measurement instruments to apply in these methods. The article is of a conceptual character.
7
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Międzynarodowe badania zachowań e-konsumentów - typy, podejścia, wymiary

63%
Jaciow M.
Studia Ekonomiczne
|
2014
|
vol. 187
145-155
EN
Market researches are carried out to gather information about consumer behaviors. In an innovative society, based on knowledge and information, in conditions of economic globalization and internationalization of enterprises it is also become particularly important for marketing researches to achieve international range. This article presents the types of approaches and dimensions of international range researches. International researches of consumer behaviors are made by the researchers in order to complete, systematize, deepen and verify knowledge about the differences or similarities in the behaviors of e-consumers in different countries. Such researches are time-consuming and expensive. And to be effective, international researcher must be aware of their specificity.
8
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Badania marketingowe wybranych elementów wyposażenia nowego produktu w cyklu innowacyjnym

63%
Kaczmarczyk S.
Studia Ekonomiczne
|
2016
|
vol. 262
80-95
PL
Badania marketingowe znalazły zastosowanie we wszystkich etapach cyklu innowacyjnego nowego produktu. Dotyczy to także wyposażenia tego produktu, czyli ceny, opakowania i marki towarowej. W artykule opisane zostaną ogólnie badania opakowań i cen nowych produktów – ze szczególnym uwzględnieniem metod zbierania danych ze źródeł pierwotnych. Badania te są zwykle częścią składową badań nowych produktów, których dotyczą wspomniane ceny i opakowania. Wszystkie te analizy, prowadzone łącznie i we wzajemnej współpracy, stanowią jeden z istotnych aspektów podejścia holistycznego do innowacji produktowych. W dostępie do pierwotnych źródeł informacji coraz częściej wykorzystywana jest sieć internetowa.
EN
Marketing research may be applied at all stages of the innovation cycle of a new product. It may be also relevant to the equipment of this product, that is, price, package and brand name. The article generally describes the research of the price and package of a new product, especially the methods of data collection from primary sources. These kinds of research are usually involved in the research of a new product encompassing the above mentiond prices and packages. Such a research, if conducted simultaneously and in mutual cooperation, determines one of the essential aspects of the holistic approach to the innovation of product. The role of internet in accessing the primary sources of information is growing.
9
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Systemy informatyczne w pozyskiwaniu, przechowywaniu i analizowaniu informacji o klientach

51%
Bartuś T., Bartuś K.
Studia Ekonomiczne
|
2014
|
vol. 187
48-61
EN
The main objective of this paper is to make the curve values systems used in the acquisition, storage and analysis of customer information. In the article on-fought selected definitions of CRM (relationship management with customers). Characterized CRM system. Subsequently, discusses some features of selected systems of customer relationship management. Our results may be useful for improving the use of CRM systems.
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