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MediaEgo w MediaPolis: Wstęp do rozważań nad zmianą paradygmatów komunikacyjnych w kształtowaniu wizerunku „nowych” polityków

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Walecka-Rynduch A.
Political Preferences
|
2017
|
issue 16
169-193
EN
The study is aimed to analyse an interesting phenomenon that belongs to the intersection of communicology and media studies and (in the Author’s opinion) has brought into existence a politician with a new type of identity  a MediaEgo. Politicians of this type function in an environment having a special nature for the researcher – in the MediaPolis. The Author, while identifying the determinants (indicata) that constitute a MediaEgo in the researched space (the new public sphere), also observed changes in the communication paradigms that defined communication methods used by candidates to public offices. The Author discusses two new paradigms that illustrate those changes: Communication paradigm 1: new rhetoric, new narration; communication paradigm 2: communication of the image, (not)new media, (not)new communication channels.
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Budowa wizerunku Pierwszego w świetle „literatury faktu” i „scripted docu”

99%
Walecka-Rynduch A.
Środkowoeuropejskie Studia Polityczne
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2016
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issue 3
59-84
EN
The specific manner in which the image of Andrzej Duda is being created is closely related to two relatively new concepts and contexts of the principles of how to communicate via image: mediapolis and media ego. The author searches for themes that shape and describe the image of the Prime One in three types of publications that describe the life and activities of the incumbent president. The analysis proposed in this paper is part of wider studies on the changed paradigm of the modern political communication and mechanisms of creating the images of politicians.
PL
Specyfika w kreowaniu wizerunku Andrzeja Dudy silnie związana jest z dwoma stosunkowo nowymi na gruncie zasad komunikowania wizerunkiem pojęciami i kontekstami jednocześnie: MediaPolis i MediaEgo. Autorka poszukuje toposów kształtujących i opisujących wizerunek Pierwszego w trzech grupach publikacji, które opisują życie i działania obecnego prezydenta. Zaproponowana analiza, jest częścią szerszych badań dotyczących zmiany paradygmatu współczesnego komunikowania politycznego i mechanizmów budowania wizerunku polityków.
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Polityczna rozrywka czy nowa retoryka? W stronę współczesnej widoczności medialnej polityków

81%
Walecka-Rynduch A.
Annales Universitatis Paedagogicae Cracoviensis. Studia Linguistica
|
2016
|
issue 11
137-151
EN
Numerous variables must be considered in an analysis of paradigms used to create the image of a politician in the contemporary media space. The author aims to describe the changes that have occurred in Poland in this area since the year 2015 (two concurrent election campaigns), associated with a completely new way of perception and thus with a new set of tools used to create the media image of a politician. The discussion is based on an original research category: a politician understood as a MediaEgo who exists in a complex media and political reality termed the MediaPolis. The contents of the Pudelek.pl web portal are discussed to identify the methods used to create the image of one of Polish politicians (who are analyzed by the author in terms of MediaEgo existence), President Andrzej Duda.
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