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EN
The largest influx of refugees since German unification has generated new challenges and opportunities in Germany’s society, culture, politics and economy. Theory advocates the advantages for international business of institutional change, migrations and integration. However, a negative public perception can conceal and inhibit resources and opportunities for German multinational enterprises. How did the attitude of Germany towards refugees change in 2015 and 2016? How did formal and informal German institutions react on the EU refugee crisis? How has this affected decision makers in German MNEs in terms of foreign market entry choices? How do German MNEs evaluate the long-term consequences of this crisis? This paper investigates in which ways the infl ux of refugees and migrants who arrived in Germany has affected the international business strategy of German MNEs. Part Two investigates how German MNEs are infl uenced by the migration context in Germany and Europe and how this affects their foreign market entry strategies in emerging economies.
EN
The largest influx of refugees since German unification has generated new challenges and opportunities in Germany’s society, culture, politics and economy. Theory advocates the advantages for international business of institutional change, migrations and integration. However, a negative public perception can conceal and inhibit resources and opportunities for German multinational enterprises. How did the attitude of Germany towards refugees change in 2015 and 2016? How did formal and informal German institutions react on the EU refugee crisis? How has this affected decision makers in German MNEs in terms of foreign market entry choices? How do German MNEs evaluate the long-term consequences of this crisis? This paper investigates in which ways the infl ux of refugees and migrants who arrived in Germany has affected the international business strategy of German MNEs. It is divided into two parts. Part One analyses the impact of this crisis on German culture, society, government, politics and economics and examines how it has been perceived and displayed. Part Two will further investigate how German MNEs are infl uenced by the migration context in Germany and Europe and how this affects their foreign market entry strategies in emerging economies.
PL
W artykule autor stara się uzyskać głębszy wgląd w przyczyny zbliżającej się kumulacji konfliktu międzygeneracyjnego w Polsce. Buduje swoje uwagi przez krytyczne odniesienie do tez zawartych w monografii naukowej na ten temat. Ukazanie się pracy pt. Niewidzialna wojna międzypokoleniowa (red. G. Nowacki, E. Dąbrowska-Prokopowska, Wydawnictwo UwB, 2020) zbiegło się w czasie z masowymi protestami młodzieży na ulicach miast, zwłaszcza kobiet domagających się m.in. szerszego dostępu do aborcji i praw wolnościowych. Stan tzw. wojny kulturowej w katolickiej Polsce ma swoje głębsze źródła, które tkwią głównie w konflikcie wartości między nowym pokoleniem liberalnie nastawionej młodzieży, a tradycyjno-konserwatywną większością społeczeństwa, reprezentowanego przez władze zdominowane przez jedną partię o orientacji prawicowo- autorytarnej. Obecny układ sił charakteryzuje się, oprócz wymiaru demograficznego, silnym wyrazem politycznym. Młodzież ma małe możliwości zarówno artykulacji swoich potrzeb, jak i reprezentacji swoich interesów w systemie władzy w państwie. Sposób rozwiązania konfliktu, formy zażegnania kryzysu będą miały kluczowe znaczenie dla budowy strategii dalszego rozwoju kraju w okresie po ustąpieniu stanu epidemii oraz wyniku kolejnych wyborów.
EN
The presented here in review article constitutes an attempt to provide a more in-depth view as to causes of the emerging cumulation of the intergenerational conflict that appears to be taking place in Poland. The Autor’s thesis contained within are built through an reference to thesis presented in the monographic work titled “The invisible intergeneration war” (eds. G. Nowacki, E. Dąbrowska-Prokopowska, Publishing House UwB 2020), which was published contemporaneously to the mass protests an social unrests of the young generation, particularly young women, that were demanding a broader access to abortion and respect for their human rights. The so called “state of cultural war” that appears to be taking place in catholic Poland has deeper roots, that are imbedded in the conflict of values that are ascribed to by the younger, more liberal generation, and the majority of older, more traditional and conservative, generations, which is represented by the right-wing, authoritarian government led by one party. Due to the current ruling system the young generation has a very limited opportunities to articulate its points of view and the express and stand for its own interests as population and as equal participants in the state ruling scheme. The way of resolution of what appears to be an unavoidable confrontation and what happened in the aftermath of the crisis will have a significant impact on the future of Poland following the end of the pandemic and the results of the 2023 elections.
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