Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Results found: 4

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  NETWORKING
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Content available remote

THE SOURCES OF AN EFFECTIVE MARKETING COMMUNICATION IN SOCIAL NETWORKS (Zródla efektywnosci przekazu marketingowego w serwisach spolecznosciowych)

100%
Moroz M.
e-mentor
|
2010
|
issue 4(36)
62-67
EN
Social networks become used for marketing purposes more often. The innovativeness and specificity of marketing communication in those types of services are undoubtedly interesting form advertisers' point of view. Regarding the fact that this is a relatively new solution, there arises a question about the effectiveness of advertising campaigns conducted in social media. This article analyses the sources of effectiveness of marketing activity in social networks and describes the conditioning of an effective campaign in those types of media.
2

Wyzwania dla konkurencyjności regionu uczącego się w dobie globalizacji

86%
Czyżewska D.
Optimum. Studia Ekonomiczne
|
2012
|
issue 6(60)
185-196
EN
The ongoing globalisation of the world economy has a considerable impact on the de-velopment of regions and their competitiveness. Contemporary learning regions must face numerous challenges. The present paper discusses the following challenges for regional competitiveness: (i) innovation as a key to regional competitiveness, (ii) metropolisation, (iii) internationalisation of regions, (iv) networking of regional economies, and (v) creativity at the national and regional level.
3

RIZIKOVÝ A ROZVOJOVÝ KAPITÁL V ČESKÉ REPUBLICE: MANAŽERSKÉ KNOW-HOW A JEHO TRANSFER

86%
Zinecker M., Rajchlová J.
Ekonomický časopis (Journal of Economics)
|
2013
|
vol. 61
|
issue 3
283 – 296
EN
The paper deals with the findings of a survey conducted in the Czech private equity and venture capital market. The major issue considered by the project included: How the venture capital investors can contribute to the success of investee companies in ways other than financing, i.e. via non-financial value-added inputs? The nature of this study is explorative. It relies on primary data that were collected using semi-structured questionnaires. The questionnaire-collected data was treated by descriptive statistical methods reflecting its nature and quantity and by content analysis. This empirical survey has been the first descriptive analyses of non-financial value-added inputs in the Czech venture capital market.
4

INFORMATION SOURCES SHARED ON FACEBOOK AND NETWORKING BY A POPULIST LEADER IN GREECE

86%
Školkay A., Marincea A.
Studia Politica Slovaca: časopis pre politické vedy, najnovšie politické dejiny a medzinárodné vzťahy
|
2021
|
vol. 14
|
issue 2-3
35 - 50
EN
Greek politicians tend to more intensively use their social media accounts during the pre-electoral periods. In general, Syriza had to fight both established mainstream parties and the mainstream media since it´s founding, including while in power. Yet Syriza's campaign on the Internet between 2006 and 2015 relied mainly on alternative media activists. In 2019, Alexis Tsipras prioritized sharing content from digital sources (mainly own created content such as comments or videos posted on his FB page) and occasionally articles from the websites of newspapers or links from the Syriza website or FB account. Not surprisingly, there were no links shared from radio or TV stations. The content shared by Tsipras, other than his own messaging which constituted the vast majority of his posts, came from predominantly left or centre-left publications. The reciprocity network of Tsipras was limited to posts shared between the account of Alexis Tsipras and the official account of his party. The accounts that shared the posts of Alexis Tsipras were either accounts or pages dedicated to Alexis Tsipras or Syriza. The communication strategy of Alexis Tsipras lacked a discernible “populist pattern” of communication, at least in terms of the types of sources shared and the type of social media network that the leader of Syriza participates in.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.