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Lidová náboženská četba na prahu 21. století

100%
Nespor Z. R.
Český lid: etnologický časopis (Český lid: Ethnological journal)
|
2008
|
vol. 95
|
issue 3
225-249
EN
The Czech spiritual market is today as developed as that of western European countries. De-traditionalised and individualised holistic milieu has created a demand for spiritual literature and magazines as well as other marketable goods ('magic' stones, amulets, horoscopes, natural drugs etc.). This paper attempts to analyse the character and sources of contemporary best selling spiritual literature and its readership in the Czech Republic. It also provides a case study of a Prague spiritual bookshop and its comparison with five other Czech spiritual outlets (including an Internet outlet). The results clearly show that marketing spirituality has become a mainstream phenomenon with regard to all gender, age and class categories, although there was found to be an over presence of older middle-aged women among the buyers. There is emphasized 'churchless' and 'nonreligious' character of the buyers and the best selling books, that include predominantly those referring to 'modern' and 'esoteric' western or 'ethnic' spiritualities. The supply side comprises both special and general publishers, the former having been more successful in specialised bookshops and spiritual outlets and the latter in addressing the wider population (including via the Internet).
2
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Globalizacja i glokalizacja religii bon na przykladzie spolecznosci Ligmincha w Stanach Zjednoczonych i Polsce

75%
Urbanska-Szymoszyn A.
Lud
|
2011
|
vol. 95
177-201
EN
The article discusses the Tibetan bon religion, which is becoming popular in the West. Differences and similarities of two bon communities established by Tenzin Wangyal from Tibet are discussed – the Ligmincha Institute in the United States of America and Garuda Association in Poland. They are the result of the globalisation of the bon religion and different processes of its glocalisation in different socio-cultural contexts. The problems discussed are connected with the transcultural character of broadly understood Buddhism, including the Tibetan bon religion, and the appearance and development of this new religious movement in Western culture and society. The author analyses the organisation and functioning of the Ligmincha communities, their relations with the religious motherland and trans-Buddhism as a cultural phenomenon. The article is based on ethnographic fieldwork conducted in Poland, India and the United States.
3
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NEW AGE IDEAS IN THE CREATION OF THE IMAGE OF A HEALER IN RUSSIA. THE CASE OF ANASTASIA FROM ALTAI KRAI (Idee New Age w kreowaniu wizerunku uzdrowiciela w Rosji. Na przykladzie Anastazji z Altajskiego Kraju)

75%
Mrozowicka A.
Lud
|
2009
|
vol. 93
117-140
EN
The article presents the techniques of self promotion used by healers in contemporary Russia, notably a healer Anastasia of Barnaul in Altai Krai. The authoress analyses the cultural context of this phenomenon, and particularly the messages used by healers in creating their image. These include mainly the popular New Age ideas spread by popular culture (related to unconventional medicine, ufology, cosmism, astrology, religious syncretism) and references to the Russian Messianic tradition. The terminology used by complementary medicine has its roots in occultist and parascientific nomenclature as well as in speculations about potential 'energy information fields' connected with the space research. Besides, the article also discusses the medical and legal context of the phenomenon under study, i.e. how healers are licensed by state authorities, and the relationship between representatives of official medicine and complementary medicine. A commercial aspect of the activity of healers in Russian has also been presented.
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