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EN
The development of mass media caused a situation where television became a main carrier of linguistic patterns. The aim of this article is to analyse the specific change of television information, which created a new genre — infotainment — programme with a mixture of news and entertainment features. The television is described as a tabloid or trash tv. It is some kind of informal, fast food language, which is easy to digest for viewers.
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ANESTETICKÝ ÚČINOK TELEVÍZNEHO SPRAVODAJSTVA

88%
ESPES
|
2016
|
vol. 5
|
issue 1
46 – 56
EN
The contribution refers to the current trend in the TV news production of the two Slovak commercial TV stations, which becomes the dominant image text in. Problematic is not only the quantity of visuals components in news spots, but also their frequency with consequent of receptionist resignation on information complexity.
Communication Today
|
2012
|
vol. 3
|
issue 1
48-68
EN
Vaclav Havel and Kim Jong Il had several features in common: they were approximately the same age; for many years they were leading the state and their decisions exceeded far beyond the state´s borders. Their deaths at nearly the same date have attracted considerable attention. But their value and opinion diversity suggests that their deaths and funerals would not be equal as a topic. This study tries to compare the extent and content, by which the world media reported the events through their accounts in social media. It makes both a quantitative and qualitative analyses of all updates of news in selected media which were published from the date of their death until the date of the funeral by means of their accounts in social media. It tries to find out which death was medially more attractive, how long the subject remained in the media attention, but also what stance the media had to their deaths
EN
My thesis refers to the events that took place in June 2008. A 14-year-old pregnant girl was admitted to one of the Warsaw hospitals. “Życie Warszawy” published short news about this case. Few days later a real war started in the media. Th e greatest Polish journals of opinion were trying to persuade their readers to believe one, “true” version of the girl’s story. They were also attacking the opponents for spreading rumors and for ideological engagement. This thesis consists of two parts. In the first, I try to clarify what is understood as a “media fact.” The second part is supported with the press material. It shows how the manner of facts’ presentation depends on ideology of the medium. In the conclusions I illustrate that the media are aware of their “tabloidization.” Furthermore, I wish to show how a media fact is created.
EN
The author of the article speaks about epistemological relevancy or rather correctness of media-offered contents, trying to understand the nature of media ‘truth’. She bases her viewpoint on the assumption that these qualities are influenced by the general practice and ways of media production. Essentially, she identifies two forms of practice – the one applied by media professionals and the one typical for amateurs and common people using the Internet. These approaches differ in the ways media content is created and the truth criteria are applied. They represent two different media worlds, each one with its own ‘rules of the game’ and ‘truth regime’. Finally, the author examines what kind of “homo medialis” is required by these pluralist media worlds – or, in other words, how this “homo medialis” should interact with various versions and structures of media reality and truth. The author believes people should employ ‘transversal’ rationality. Homo medialis should then be a person with free will; their ars vivendi should incorporate and nourish certain ‘counter-actions’ that would fight a rather spontaneous tendency to automatically believe mediated information and thus accept the totalitarian claim offered by (one of) incomplete images and associations, i.e. fight against claims that the presented media truth is the absolute and unquestionable one. The author believes that this ars requires constant questioning of what the (media) truth is.
EN
Within this study, the authors resolve the issue of the hybridisation of journalistic production in electronic media and specifically in television. Hybridisation has fully expanded into print and online media as well. The authors determine whether this phenomenon is present in television news and to what extent. They see hybridisation as a consequence of multiple factors, including social and political conditions, commercialisation, the market environment, technological developments, topic recycling, and changes in lifestyle and rhythm. All have had an impact on newsroom strategies, working behaviour, methods of journalistic production and changes in perception stereotypes. The decision was made to investigate the phenomenon of hybridisation of news production by monitoring the occurrence of specific elements of analytical and fictional current affairs in news formats, specifically the main news programmes on selected Slovak television stations. The occurrence of these elements is evaluated in the context of genre, topicality and territoriality. The findings are synthesised in connection with presentation in both the public and commercial media space.
EN
The article presents the considerations, that the tabloids (here: the press and gossip portals) promote distorted, but suggestive picture of the world. These media have enormous creative potential. Under this concept the ability to create a false vision of reality (rather than reflecting it faithfully) is meant. The article is divided into two parts, an analysis of media discourse is the first of them. The author tries to determine if the tabloid articles and gossip portals respect the principle of accuracy, brevity and of regulation of journalistic ethics. Research helps deduce the following conclusion: tabloid media break "factual pact." The media create a false picture of the world and they use the mechanisms of fiction, rather than reflect reality. In the second part of the article the author focuses on the language, typography and graphic persuasive mechanisms that are present in the tabloids and gossip websites. Case studies were preceded by reflections on the relationship between persuasion and manipulation.
EN
This paper discusses the history and current state of tabloid studies in Poland and abroad. As the classical distinction between quality press and tabloid newspapers ceased to exist, one may notice a growing role of the latter and increasing tabloidization of other media. This phenomenon can be approached at two levels: micro level — limited to media environment and macro level — embracing social aspect. Among the causes suggested by the researchers are changes in the social structure and morality of the readers and the emergence of new technologies that have strong impact on progressively competitive market. The first part of the paper is devoted to the origins of the tabloid newspapers, whereas subsequent ones examine the content, form and style of the same. Finally, presentation of various typologies shows heterogeneity of the tabloid group. In addition, the paper provides information about the readers as well as the viewpoints of journalists and scholars on tabloid media.
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