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Reklama v neziskovém sektoru: analýza recepce nekomerční reklamy v moderovaných skupinových diskusích

100%
Kaderka P.
Sociologický časopis. Czech Sociological Review
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2006
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vol. 42
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issue 2
379-402
EN
This article looks at the use of advertising in the non-profit sector, which is a new phenomenon in Czech society. Using the focus group method, the author aims to examine the reception of this type of advertising among various social groups in Czech society. The analysis is based upon the axiom of the dialogic character of every semiotic act. It notes the conditions under which the offer of dialogue from the side of the advertisers, which is conveyed through the advertising campaign, is accepted or refused by the focus group members. In the analysis the respondents did in fact interpret non-commercial advertisement as having dialogic relevance, given their deliberations on who was saying what to whom and why. Special emphasis is placed in the article on methodological issues. It is argued that focus group discussions represent a specific type of communicative situation and, therefore, it is necessary to consider the specifics of this communicative situation when analysing data and interpreting results.
2

THE ECONOMIC RATIONALE OF NON-PROFIT ORGANIZATIONS IN THE DELIVERY OF WELFARE SERVICES

70%
Raguseo D., Kuvíková H.
Ekonomický časopis (Journal of Economics)
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2008
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vol. 56
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issue 8
764-780
EN
Although the economic activity in a mixed economy is undertaken by the various kinds of organizations, only recently, the researchers have been paying attention to the forces influencing the size, composition and financial structure of the private non-profit organizations. With this paper, the authors want to add new evidence on the way European countries deal with the provision of welfare services, mostly focusing on the role played by the private non-profit sector. They are really interested in the relationship existing between the non-profit and public providers of education, health and social services in Europe. They will perform several empirical tests in order to know whether among the European countries, the non-profit and public sectors are 'partners' or 'rivals' in the provision of welfare services, and, whether such a relationship holds for the whole 17 European sample countries.
3

CHANGES IN REVENUE STRUCTURE IN CZECH NON-PROFIT ORGANIZATIONS DURING THE FINANCIAL CRISES: HAS THE IMPORTANCE OF PUBLIC SOURCES CHANGED?

61%
Fónadová L., Špalek J., Hyánek V.
Ekonomický časopis (Journal of Economics)
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2016
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vol. 64
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issue 7
686 – 700
EN
Non-profit institutions are characterized by their multi-source funding. There are numerous publications on this issue, including discussions concerning the public funding impact on their behaviour. The situation in (post)transformation countries is specific. The ongoing process of re-definition of the role of the non-profit institutions (NPIs) play and the consequent question of public support has not been studied with the appropriate data. We designed a survey by which we mapped how the amount and structure of the sources of non-profit institutions changed in the Czech context between 2008 and 2013. Our results show that although the average revenue of a non-profit organization within this particular time period increased, the relative importance of public funding did not change. However, there are rather large differences between the subjects of the survey based on industry.
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