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The aim of this paper is to map cognitive dynamics of meaning construction in Spanish language as articulated in Ortega y Gasset’s philosophical essay La deshumanización del arte / The Dehumanization of Art [1925]. We will focus on how the human element is conceptualized, i.e., created and understood by the author. Our method is based on the application of cognitive models of conceptual analysis found in Cognitive Linguistics known as Idealized Cognitive Models – ICMs [Lakoff & Johnson 1980] like Image Schema, Metaphor, Metonymy, and their developments as conceptual blends in Conceptual Integration Theory – CIT [Fauconnier & Turner 2002]. The high philosophical complexity of this text’s nuclear conceptual structure HUMAN and DEHUMANIZATION makes it necessary to initially map them from theoretically established cognitive approaches to language organization. In this paper we develop such analysis as groundwork for a subsequent study involving a more dynamicist view of their emergent meanings in the framework of Biopoetics [Guerra 2013, 2016].
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