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Perspektyvy ta osnovni problemy rozvytku internet-torhivli v Ukrayini

100%
Illiashenko S. M., Ivanova T. Y.
Mekhanizm Rehuluvannya Economiky
|
2014
|
vol. 3 (65)
72-81
EN
The article presents the results of a comparative analysis of the main methods of promotion and marketing on the Internet based on international experience, the recommendations of their effective use. This work analyzes the specifics of goods and services which are sold and that it is advisable to sell the Internet, and especially the development of e-commerce both in Ukraine and abroad. There were depicted the advantages of creating online stores, their shortcomings and their disadvantages and ways of elimination of the functioning of the existing problems. There were disclosed features of use Internet commerce in the markets B2C and B2B, including on international markets. This paper systematized perspectives and problems of e-commerce in Ukraine, developed recommendations to address identified problems. It shows the usefulness of e-commerce in large enterprises to improve the efficiency of their operation, which promote of industrial goods.
2

ONLINE SHOPPING ROUTINES AMONG CHILEAN CHILDREN: LEVEL OF EXPANSION AND MAIN CAUSES

75%
FEIJOO F. B., GARCÍA G. A.
Communication Today
|
2020
|
vol. 11
|
issue 1
126 - 139
EN
This research focuses on the last phase of advertising1 and seeks to analyse the frequency of purchase via mobile devices by children and adolescents (aged 10 to 14) living in the Metropolitan Region of Santiago de Chile. The interest in this particular cohort stems from the fact that recent studies have shown that online purchases have increased significantly among Chileans. The study addresses online shopping tendencies among children based on how they respond to the advertising they are exposed to through their mobile devices. Specifically, the text analyses the level of expansion, reasons for online purchases, access and payment, and interest categories, among other issues. To this avail, a survey was conducted in 501 households in the Metropolitan Region of Santiago de Chile. The results show that less than 10% of the respondents said they had made online purchases over the last year, and among those who had made purchases, most of these corresponded to the acquisition of video games, event tickets and clothing. Nearly 50% stated that online purchases were motivated by lower prices or access to promotions. This research aims to contribute to establishing a solid starting point and promote subsequent research on better child rearing practices, content supervision and parental and social mediation.
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