Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Refine search results

Journals help

  1. 1 Pieniądze i Więź

Years help

  1. 1 2009

Authors help

  1. 1 Makowski M.

Results found: 1

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  OUTDOOR ADVERTISING
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1

COMPOSITION OF TRANSMISSION AS A FACTOR DETERMINING THE EFFECTIVENESS OF NON-VERBAL COMMUNICATION IN ADVERTISING. (Kompozycja przekazu jako czynnik determinujacy skutecznosc komunikatu niewerbalnego w reklamie.)

100%
Makowski M.
Pieniądze i Więź
|
2009
|
vol. 12
|
issue 1(42)
63-69
EN
Advertising, as a marketing communication tool, provides customers with both verbal, as well as non-verbal transmission. This article shows the possibility of conducting research on the effectiveness of non-verbal communication. The main recommendations concerning the composition of advertising messages, with special emphasis on the non-verbal communication, were introduced. On an example of some expressive verbal and non-verbal messages in several banks' external advertising, effective mechanism for impact of advertising on the human mind was presented.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.