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EN
The author notes the importance of planning, policy measures and development strategies for the development of physical culture and sports. A large number of current regulatory documents, which reflect the attentive attitude of public authorities to the development and improvement of this area, is indicated. The structural components of the legal administration system in the field of physical culture and sports are characterized. The interpretation of sports legal relations is presented. Specific features of sports legal relations are noted. The main forms of state support for physical culture and sports are also identified. The contribution of local authorities of Ukraine in the implementation of state policy in the field of physical culture and sports is considered. The ambiguity of the legal regulation of the development of physical culture and sports is noted. The need to understand and distinguish between the field of physical culture and professional sports is emphasized. The state regulation of standardization in the researched sphere is considered. The absence of the term “standard” in relation to service quality management in organizations is indicated. The normative-legal acts, which partially determine the evaluation criteria in the field of physical culture and sports, are distinguished. The advantages of implementing a quality management system are indicated. The adopted Standards, the effect of which extends to the field of physical culture and sports, are considered. The principles of quality management system activity are presented and characterized: customer orientation, leadership, employee involvement, process approach, system approach to management, continuous improvement, decision-making based on facts, mutually beneficial relations with suppliers. The main problems and risks in the process of system implementation are noted. Emphasis is placed on the peculiarities of the implementation of the quality management system at the level of local self-government. The requirements for the preparation of mandatory documentation are listed and described. The content of the implementation plan is noted. Emphasis is placed on the expediency of determining senior management and officials on specific examples. The need for local government administration to systematically confirm its compliance with the quality management system has been identified. Requirements to representatives of higher governing bodies are defined. The impossibility of the self-government body to satisfy the requirements of all clients within the framework of the legislation and the approved budget is emphasized. The key task of senior management is described. The components of an important triple task of senior management in the context of implementation, operation and continuous improvement of the quality management system are listed. The importance of emphasizing the consolidation at the state level of tests and standards for assessing the physical fitness of the people of Ukraine was emphasized.
EN
The experience is studied of the world’s leading sports and is analyzed the economicsituation in Ukraine, which has a significant impact on the operation and developmentof Olympic sports and the sports industry. The importance of optimally using funds ofsports organizations is revealed. The directions of cooperation of managers and marketers in the sport, on raising sponsorship funds for innovative approaches are considered. The experience of preparing for the Olympics in Sochi in 2014 is studied
UK
Вивчено досвід провідних спортивних держав світу і проаналізовано економіч-ну ситуацію в Україні, яка істотно впливає на функціонування та розвиток олім-пійських видів спорту й індустрії спорту в цілому. Виявлено значення оптимального використання наявних коштів, що є у спортивних організацій. Розглянуто напрями співпраці менеджерів та маркетологів у спорті з питань залучення спонсорських коштів на інноваційних підходах. Вивчено досвід підготовки до проведення Олімпіади в Сочі-2014.
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