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Public relations wewnętrzne - rzecz o granicach

100%
Trębecki J.
Studia Ekonomiczne
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2013
|
vol. 157
217-224
EN
The article is an attempt to define the scope of internal relations as a discipline. The author describes four approaches: Management, Human resource manage-ment, marketing and Public Relations. The article also tries to determine the areas of activity of internal relations within companies.
2
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Efektywność relacji warunkiem sukcesu współczesnych przedsiębiorstw

100%
Kwiecień A.
Studia Ekonomiczne
|
2014
|
vol. 202
56-64
EN
This article was intended to demonstrate the role of the relationship established by the companies and their effectiveness in reaching, broadly understood, the success of companies in the market. This article discusses the different definitions of success for the company. It also presents the basic determinants of success, while taking into consideration the importance of relationships in this matter. It also indicated that relational competence and effects relationships can be seen as the key success factors of enterprises.
3
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Dobór środków komunikowania z otoczeniem jako uwarunkowanie efektywności organizacji publicznej

100%
Kocoń P., Maćkowska R., Put A.
Studia Ekonomiczne
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2013
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vol. 169
90-101
EN
As far as local government functioning is concerned, the well planned and conducted communication actions towards its environment influence relation building and that in turn may impact initiating profitable cooperation. Well - run communicating processes also have their impact on the effectiveness of the actions of an organization; at the same time, the appropriate choice of the communication means seems crucial.
4
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Public relations sztuką zarządzania organizacjami

100%
Barcik A.
Zeszyty Naukowe UPH seria Administracja i Zarządzanie
|
2012
|
issue 93
9-19
PL
Artykuł jest próbą zaprezentowania znaczenia public relations w gospodarce rynkowej. Na gruncie polskiej nauki jest to działanie nowe i w obecnych warunkach w Polsce niezbędne w kreowaniu dobrej opinii społecznej wobec przedsiębiorstw. Treść artykułu przedstawia mechanizmy tworzenia tożsamości organizacji i własnych relacji z otoczeniem. Przeciwstawione dwie dziedziny public relations ukazują sprzeczności pomiędzy nimi, a także pozytywne i negatywne oddziaływanie na społeczeństwo obu dziedzin public relations
EN
The article attempts to demonstrate the importance of public relations in a market economy. This approach is new in Polish science and in current conditions in Poland it is essential to create good public opinion for companies. The article presents the mechanisms of creating the identity of organizations and their relationship with stakeholders. Opposed are two fields of public relations, showing the contradictions between them, as well as their positive and negative impacts on society.
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