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EN
This study is focused on the survey of a non-standardized (popular) toponymy of the fifth district of the municipal borough of Ostrava-Poruba, which was established, as a prototypical socialistic housing estate, from the 1940s to the 1980s. The green-field establishment of a self-sufficient city, the yard-based shaping of the construction, and the way the standardized toponymical structure was politically charged (commemorative names) became the main triggers and background of the development of popular urban names; these are studied from two different social groups’ points of view. The research started in a family whose three generations had been closely linked to the district; this survey was followed by another one, focusing on pupils of the local elementary school.
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EN
The urbanonymy of new socialist cities and housing estates built in Central Europe after the Second World War represents a specific type of typonymic system whose defining characteristic is their honorific function. It is therefore understandable that many of these names were changed after the fall of communism. The article provides arguments supporting the preservation of the original urbanonyms, despite their ideologically motivated origins. The author also focuses on the role of toponyms as elements contributing to local identity and attempts to define their value as a part of cultural heritage.
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