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Asian and African Studies
|
2007
|
vol. 16
|
issue 2
186 - 204
EN
The study examines the duality of verbal and iconic terminological strategies, the former exclusively based on lexical naming (verbal definition), the latter on the shared action of lexical naming and pattern imposing (visualizing). Terms resulting from the joint strategy of naming and visualizing operate as terminological models. Terminological units involving any type of iconic features, are referred to as iconic terms (IT), iconicity-free units solely based upon verbal definition are classified as non-iconic terms (NT). The class of IT is assumed to consist of three types: iconic terms supported by (i) pattern-based, (ii) pattern-and-affix-based, and finally (iii) affix-based iconicity. The main attention is focused on the last type, typical of Sabbag's pioneering work.
EN
The socio-cultural principles of the functioning of economic systems, which activate the contours of intensifying and countervailing reverse relationships in the paternal triads of socio-economic reproduction in the bipolar space of sensuous and ideation culture mentalities are considered. The following methods are used: a dialectical one, an ontological one and the method of system analysis. A bifurcation mechanism in paternal practices of economics is explained by the innovative and paternal design of Schumpeter innovators that act as an organizational α-pattern of basic paternal triads of socio-economic reproduction at the microeconomic level. The homeostasis of economic systems is achieved by means of entropy: at the microeconomic level – by the replacement of α-pattern with γ-pattern as an organizational one; at the macroeconomic level – by the implementation of a chiliastic project of a “post-human” in the conditions of a sixth technological structure of NVIS-techno-convergence, which is the quintessence of the spread of the values of the sensuous culture and mechanistic worldview. At the macroeconomic level a bifurcation mechanism of the functioning of economic systems is explained by socio-cultural fluctuations of the change of a dominant type of cultural mentality. The third wave of a sixth NVIS-technological structure spreads as an innovative and paradigm project of an ideation type of culture. The cognitive space of intellectual benefits production the consumer and exchange value of which is their ontological novelty, which reflects the degree of relevance of noumenal and phenomenal existence acts as the attractiveness environment of forming the noo-economy of ideation culture. The scientific novelty of the research lies in: firstly, the definition of an entropy mechanism of pattern substitution in the structure of business triads; secondly, the definition of the space of socio-cultural fluctuations as a prerequisite for the essential changes of the functioning of economic systems; thirdly, the hypothesis development that the noo-economy of ideation culture arises as a result of the modifications of a cognitive cover of a paternal core and is accompanied by the emergence of such a variant of catallaxy where the source of the information product value is the essence dimension of being narratives given through noumenon-concept and expressed by a sign-image-mediator in the structure of a word-symbol of the ideation culture. The practical significance of the theoretical results lies in the fact that the consideration of socio-cultural characteristics of fluctuations in economic development processes minimizes those externalities that reproduce the vicious circles of economic extractions, increasing economic contradictions.
EN
The main idea of the article is to show the image of a woman in “Super Express” and “Fakt.” The analysis of three areas — stereotypes, language and photos — allowed to create a simple and coherent image of a woman. Conclusions refer to popular culture and the situation of Polish society. In the text linguists’ and media researchers’ articles were recalled, which placed the problem in a broader context.
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