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Investment funds managers are trying to exploit new IT technologies following the example of trusts functioning at fully developed financial markets. Yet new technologies often do not bring expected results. The article presents threats related to new technologies in investment funds. The example of Pioneer Pekao TFI's clients shows how they view the Society in the light of of TFI's and clients' usage of new technologies including the Net. The study is based on the hypothesis that wrongly implemented IT solutions might actually reduce the investment fund's effectiveness and have negative impact on the society's image. On the other hand, it is impossible for the investment funds' market to function effectively without progress in new IT technologies.
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