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EN
Ephemera as a separate group of library collections are a new phenomenon in Polish academic and research libraries. Ephemera belong to special collections and play a significant role in various areas of scholarly research. Libraries have not agreed upon a detailed definition of ephemera so far. Ephemera most often tend to include various printed items concerning multiple domains of social life and reflecting internal activities of various organizations, associations and institutions. Published in the form of broadsides, leaflets, monographs and serials for temporary informational, propaganda, advertising and standardizing purposes, addressed to clearly defined audience, boasting a varied form and layout, they usually are distributed via channels other than regular bookshops. Some libraries use their own specific criteria for identifying and collecting ephemera. Recently the production of ephemera has witnessed an incredible boom as they became an indispensable part of everyday life. Libraries know this issue in detail due to their growing problems with acquiring, cataloging and storing ephemera. Any decision made as regards ephemera in libraries is bound to be very controversial.
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Szata ideologiczna biblioteki

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EN
The inspiration for the article was the sociological survey by Aleksander Wallis and later Florian Zielinski on urban space and the information vesture of the city. However, the article focuses only on the ideological aspects of Polish libraries which are recognized only via the names of library patrons, monuments in and around the library buildings, their design, architecture esthetics etc. It has been shown that typical choices are connected with the local historical figures, well known people who were born in the local neighborhood or people who were important for Polish culture, mainly literature and science.
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EN
Public relations is a current issue not only in management of firms and business organizations, but also in library management. These activities help the library create positive image and built appropriate relations between users and librarians. In the paper there is introduced the media relations problem as an example method of marketing and public relations. The terms 'media relations' and 'publicity' as well as media types which can be used by libraries to build their image and to promote services are characterized. There is also presented data about creation of departments and positions in Polish libraries which purpose is to collaborate with mass media.
EN
The author discusses issues of organizing long-term preservation of digital resources in Poland. Referring to the literature in the field and results of a survey conducted in selected Polish memory-preserving institutions and publishing houses in 2007, she points to the awareness of the latter on the issue in question and presents their readiness and capability to bear responsibility for such a preservation. Education on digital data preservation in Poland is analyzed. Information is provided on the amount of digital data collected so far by Polish memory preserving institutions, current status of those resources and work conducted to maintain their accessibility.
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