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Cena jako narzędzie do zdobywania przewagi konkurencyjnejna przykładzie usług finansowych

100%
Bęben R.
Zarządzanie i Finanse
|
2012
|
vol. 2
|
issue 2
25-42
EN
One of crucial elements of marketing strategy is pricing policy. Implementation of this policy includes the pricing of products and determinants of their role and position in relation to other marketing tools. To be effective in pricing, it is necessary to understand what the price is and what factors affect the price level and its consumer perception. Assuming that the price is the cost for consumer, the article presents the notion and elements of the price. Another discussed issue was a time considered as a factor influencing of costs, financial terms of the transaction as well as price perception. By using the example of leasing offers it has been shown the possible impact of terms of payment on financial parameters of the offer. The article also points to several options of price discrimination which justifies the use of different prices for the same type of products. Finally it also identifies the advantages resulting from the adoption of discussed solutions.
2

The effect of asymmetry among networks on the provision charges of mobile telephone services.

100%
Kocsis V.
Kozgazdasagi Szemle (Economic Review)
|
2005
|
vol. 52
|
issue 7/8
663-685
EN
The article analyses mobile telecommunications and the asymmetric market for two-way access characteristic of it, with the aid of market-structure models. It examines whether the cost-based provision charges prescribed in the regulations offer a desirable solution in welfare terms, and if so, under what conditions. Augmenting the models in literature of the late 1990s that assumed a symmetrical market with consumer loyalty and the differing cost structures of providers, the author concludes that neither equilibrium profit of providers nor welfare is independent of the provision charges, regardless of what price structures are used. From the provider's point of view, the provision charges can offer scope for collusion. From the consumer-surplus point of view, charges higher than the provision costs are more favourable in situations closer to market entry, while in a mature market, cost-based or lower charges are more favourable.
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