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  1. 1 Studia Ekonomiczne

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  1. 1 2016

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  1. 1 Szostek D.

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Marketing personalny w zarządzaniu patologicznymi zachowaniami pracowników

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Szostek D.
Studia Ekonomiczne
|
2016
|
vol. 255
80-91
XX
The article discusses the issue of the use of personal marketing in the management of pathological behaviors of employees in the organization. In considering the author benefited from secondary sources (available literature) and primary sources (results of a study on the prevalence of selected pathologies in the workplace). In the first part of the publication are included reflections on the contemporary role of the employee in the company. Then the author defined the personal marketing, its mainly areas and objectives that the organization can achieve thanks to the implementation of that concept. In the last part of the article are included reflections on the pathological behavior of employees. The author gave a definition of the phenomenon, and also discussed the most common manifestations of this concept.
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