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EN
Creativity studies seem to be a stronghold for individual-based psychological theories. The reasons for this are numerous and complex and, among them, we can identify certain limited or counter-productive ways of conceptualising the social. In this reply to comments I address both the status of the social in creativity studies and the dichotomies that follow from adopting an external view of society and culture. Among them, the separation between creative potential and achievement is particularly problematic, as it constructs a reified, static, and individual notion of potential, reflected in the measurement of divergent thinking. I propose, towards the end, a perspectival model of creativity that radically socialises divergent thinking by placing the social at the core rather than the periphery of creative production. Finally, I suggest that including time into our theory and research holds the key to overcoming many of the false dichotomies that underline creativity studies, at least in psychology. A thoroughly social perspective on creativity might seem like a daring or foolish endeavour but it is, in my view, also the most promising.
PL
Pod koniec ubiegłego wieku techniki informatyczne upowszechniły się w działalności turystycznej. Ponad 20 lat temu informatyczna sfera branży turystycznej skupiała się głównie na tworzeniu systemów organizacyjno-biurowych, kierując się zasadą, że informacja turystyczna to niezbędny składnik promocji turystycznej. Dokonując analizy rozwoju informatycznego gospodarstw domowych i przedsiębiorców w Polsce i UE, rozważono perspektywy promocji działalności turystycznej, wskazując konkretnych odbiorców informacji turystycznej. Ukazano wybrane działania ICT i możliwy ich wpływ na tworzenie się nowych aplikacji turystycznych.
EN
At the end of the last century, IT techniques have become popular in tourist activities. At the scientific conference "The role of tourism in the development of the region" (Bytów 1996), the importance of the Internet was postulated. More than 20 years ago, the computerization of the tourism industry concerned only the creation of office systems. Currently, the basic carrier of tourist promotion are commercial IT services and the Internet. Based on the retrospection, the author presents current technical and IT trends in tourism.
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