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EN
The paper aims at identification of motives of implementing intergenerational investment projects by owners of family businesses and the consequences of embracing intergenerational perspective for business and investments valuation. Of special interest are the issues of including emotional valuation along with financial valuation of the company itself and its investments.
PL
Celem artykułu jest analiza postrzegania perspektywy międzypokoleniowej w małych przedsiębiorstwach w odniesieniu do decyzji ekonomicznych oraz subiektywnego stosunku właścicieli. Przedstawione zostały wybrane rezultaty ankiety przeprowadzonej wśród śląskich małych przedsiębiorstw, co pozwoliło na określenie perspektywy międzypokoleniowej oraz motywu dziedziczenia jako dość istotnych w opinii właścicieli małych przedsiębiorstw. Ponadto zauważyć należy, że właściciele postrzegają długą perspektywę jako czynnik pozytywnie wpływający na wartość ich przedsiębiorstwa.
EN
Personal brending is a set of activities undertaken by the entity to create and promote its own brand. Activities in social media constitute a specific channel to develop the entity's own brand. Information to be included in the network by the Internet users are used both by researchers of consumer behavior and by HR staff. This paper presents the results of the research done by the students of the final year in economics. The aim of this study was to assess respondents' level of awareness on possibilities and risks of building their own image as a potential employee using social media technologies.
XX
Social networking sites, in addition to the standard features of communication between members of the community, are also another channel to build brand image and shaping consumer buying behavior. SNSs allow the establishment of the so-called company profiles, enabling a continuous and interactive dialogue with customers or potential customers. This paper presents an analysis and assessment of the effects of becoming a fan of the brand by the person of generation Y in the light of empirical research.
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