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EN
This paper aims to present a theoretically-empirical reflection on the citizen-oriented model of journalism developed from the social responsibility of the media paradigm. The main indicator of that model is the significant attention paid by journalists to the current perspective of the citizens (in terms of their expectations, demands, actions), to educate citizens about their rights and obligations, as well as to encourage people to actively participate in public debate. The study was conducted under the framework of the international comparative project “Journalistic Role Performance Around the Globe”, launched and coordinated by C. Mellado and L. Hellmueller from Texas State University, USA (www.journalisticperformance.org). The results of empirical research (an analysis of the contents of four Polish daily newspapers) revealed that Polish journalism insufficiently incorporates the model of civic service, one of whose most rudimentary aims is the support, education and representation of the citizens’ interests.
EN
This paper aims to present a theoretically-empirical reflection on the citizen-oriented model of journalism developed from the social responsibility of the media paradigm. The main indicator of that model is the significant attention paid by journalists to the current perspective of the citizens (in terms of their expectations, demands, actions), to educate citizens about their rights and obligations, as well as to encourage people to actively participate in public debate. The study was conducted under the framework of the international comparative project “Journalistic Role Performance Around the Globe”, launched and coordinated by C. Mellado and L. Hellmueller from Texas State University, USA (www.journalisticperformance.org). The results of empirical research (an analysis of the contents of four Polish daily newspapers) revealed that Polish journalism insufficiently incorporates the model of civic service, one of whose most rudimentary aims is the support, education and representation of the citizens’ interests.
EN
The article presents a comparative analysis of selected aspects of journalistic reliability in two different social systems Poland and Spain. At the beginning the author analyses an ethical virtue of reliability and a concept of journalistic reliability which is one of the most important standards of media deontology. Afterwards, the author presents two different contexts of journalistic work both in Polish and Spanish media. He indicates specific features of Polish and Spanish journalists and the current affairs of media. The key concept of the text is the comparative analysis of the selected factors that shows the level of journalistic reliability. The data about the sources of information in the media materials which present the image of European Union give the conclusions about different level of journalistic reliability in Poland and Spain
PL
Artykuł koncentruje się na wybranych aspektach rzetelności dziennikarskiej w perspektywie porównawczej Polski i Hiszpanii. Jego celem jest zestawienie wybranych aspektów praktycznego wymiaru „rzetelności dziennikarskiej” w dwóch odrębnych systemach społecznych – w Polsce oraz Hiszpanii. Na początku autor analizuje pojęcie rzetelności jako wartości etycznej oraz rzetelności dziennikarskiej, która stanowi jeden z nakazów dziennikarskiej deontologii. Po tym następuje przybliżenie kontekstu uprawiania zawodu dziennikarza w  Polsce oraz w  Hiszpanii. Wskazane zostają cechy specyficzne obu zbiorowości oraz ich obecna sytuacja. Kluczowym elementem artykułu jest analiza porównawcza wybranych czynników poziomu rzetelności. Na podstawie danych z analiz zawartości mediów obu krajów na temat obrazu Unii Europejskiej i jej członków przedstawione zostają wnioski na temat różnego poziomu dziennikarskiej rzetelności, wynikające ze znaczących różnic w podejściu do źródeł informacji.
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