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EN
The author refers to selected syntheses and detailed analyses from among the many achievements of word-formation studies in the last fifty years, to briefly discuss the ways in which textual derivatives (belonging to parole) have been described. Particular attention is paid to M. Honowska’s views on the pragmatics of word-formative action. The timeliness of her thought is evident in the perspective of current research, and I believe that it is not so much thanks to Honowska’s intuition, as it is to the accuracy of her opinions, forecasting the paths of word-formative interests and research, and of future development of word-formative methodology. Such description serves as a background for considerations on modern interpretations of textual word-formative expressions. Appreciating the importance of word-formative advertising mechanisms presented in E. Rogowska- Cybulska’s book, the main part of this paper outlines the horizon of research that would need to be accepted in order to fully realize the functioning and the role of word formation in advertising. Textual derivatives are discussed from the perspective of the phenomenon of linguistic usage, i.e. in their relation to a specific speech act, directing their interpretation in such a way as to highlight the activity of both participants of the particular speech act in which they feature.
EN
The article explores the ways in which discursive naming strategies reflect polarized stance on the COVID-19 pandemic, and serve as means of discrediting ideological opponents. The data for the analysis, excerpted from Monco PL and Google search engines, exemplify the uses of the nominal derivative covidianin in Internet discourse. The material exhibits a two-fold function of this derivative: 1) it is embedded within the conceptual category of RELIGION in order to exploit the FAITH–REASON dichotomy; 2) it is used to portray ideological opponents as representing the category of OTHER. The analysis employs the cognitive linguistics framework, thus broadening the traditional formal and semantic description to include conceptual content underlying the newly coined structure and emergent meanings, as well as the cognitive critical discourse analysis model.
PL
Artykuł dotyczy polaryzacji stanowisk w dyskursie o pandemii, odzwierciedlającej się w wykorzystaniu strategii nominacyjnych mających na celu dyskredytację ideowych przeciwników. Zgromadzony na potrzeby analizy materiał, zawierający użycia derywatu covidianin, pochodzi przede wszystkim z wypowiedzi internautów. Konteksty zostały wyekscerpowane za pomocą wyszukiwarki Monco PL oraz przeglądarki Google. Autorki opisują dwa stosowane przez nadawców sposoby wyzyskiwania struktury słowotwórczej covidianin na potrzeby dyskursywnego deprecjonowania ideowych oponentów: 1) osadzenie jej w kategoriach pojęciowych RELIGII, które służy budowaniu opozycji WIARY i ROZUMU; 2) przedstawianie przeciwników ideowych jako reprezentantów kategorii OBCYCH. W analizie wykorzystują podejście kognitywne, poszerzające opis formalno-semantyczny o treści pojęciowe leżące u podstaw nowo powstałej struktury i wyłaniających się z niej znaczeń oraz aparat krytycznej kognitywnej analizy dyskursu.
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