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1

Ethnic and Gender Stereotypes in James Bond Film Series

100%
Petráň T.
Národopisná revue (Journal of Ethnology)
|
2020
|
issue 1
36 - 58
EN
The article demonstrates mutual interconnection between the ongoing social discourse and narratives of popular culture over the last fifty years on the example of film series with protagonist James Bond. The chosen method that combines the multidisciplinary approach to the analysis with the contextualisation of a pop-cultural text is aimed at demonstrating the possibilities of visual anthropology in the realm of social and cultural analysis. The texts highlights the examples when an artistic narrative is controlled by diverse types of social dispositive and the resulting art text also forms and determines the way of thinking about bases of social discourse. The social discourse practice and the pop-cultural narratives are addressed in a dialectic symbiosis: depiction of relationship between man and woman, frequency of sexual intercourse or its absence in a narrative, way of depicting the “otherness”, and ethnicity and nationality of characters are signs that reflect geopolitical situation, types of global threat, social taboo and imperatives, stratification of the society, and ideals of lifestyle. Simultaneously, the above signs spread and strengthen the depicted stereotypes in pop-cultural texts. The reflection and reproduction of social reality dissolve in the pop-culture, and as a consequence, they influence the behaviour and ways of thinking, the product of which they are.
2
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Toward “Reciprocal Legitimation” between Shakespeare’s Works and Manga

100%
Yoshihara Y.
Multicultural Shakespeare: Translation, Appropriation and Performance
|
2016
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vol. 14
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issue 29
107-122
EN
In April 2014, Nihon Hoso Kyokai (NHK: Japan Broadcasting Company) aired a short animated film titled “Ophelia, not yet”. Ophelia, in this animation, survives, as she is a backstroke champion. This article will attempt to contextualize the complex negotiations, struggles and challenges between high culture and pop culture, between Western culture and Japanese culture, between authoritative cultural products and radicalized counterculture consumer products (such as animation), to argue that it would be more profitable to think of the relationships between highbrow/lowbrow, Western/non-Western, male versus female, heterosexual versus non-heterosexual, not simply in terms of dichotomies or domination/subordination, but in terms of reciprocal enrichment in a never-ending process of mutual metamorphoses.
3
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Obraz własnego ciała współczesnej młodzieży a kultura popularna. Badania własne

84%
Gajtkowska M.
Kultura-Społeczeństwo-Edukacja
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2013
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vol. 4
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issue 2
103-118
EN
The author presents the outcome of her own research on the in uence of the pop culture on self-body image. In the research, di erent aspects of self-body image are taken into account: being t, healthy and being goodlooking or pretty. The analysis of the scienti c research persuades the reader that mass media are important but not the most important source of information which they use to judge? their bodies. Moreover, it is claimed that the meaning of cocalled pop culture for teenagers’ self-judgment is di erentiated, it is most important for the appearance.
4
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Kultura popularna jako przestrzeń edukacyjna

84%
Łacina-Łanowski A.
Podstawy Edukacji
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2020
|
vol. 13
75-85
EN
The important issue for a contemporary humanist has been the condition of culture in the post-modernity age. The author puts the currently dominant pop culture, that is too flexible and dynamic, on the opposite site to the high culture. In the postmodernity the pop culture standards determine the character of education space. Young people are looking mostly for enjoyment in the pop culture, what influences directly and indirectly the level of education. The result of this phenomenon is ongoing decrease of the level of schooling (education), what comes to the pauperization of the idea of an university. The communication is very important in the areas of culture and education. The most alarming is that the classical communication medium – vocal word, does not have enough influence to both very important processes: education and upbringing. Currently the most important is media coverage. There is a risk that the role of educator will be taken by computers.
PL
Istotną kwestią dla współczesnego humanisty pozostaje zagadnienie dotyczące kondycji kultury w epoce (po)nowoczesności. Dominującą obecnie kulturę popularną, którą cechuje nadmierna elastyczność czy dynamizm autor interpretuje w opozycji do kultury wysokiej. W (po)nowoczesnym społeczeństwie to standardy kultury popularnej determinują charakter przestrzeni edukacyjnej. Młodzi ludzie w popkulturze zdają się szukać przede wszystkim przyjemności, która w sposób bezpośredni i pośredni wpływa na poziom edukacji. Następstwem tego zjawiska jest sukcesywny spadek poziomu wykształcenia (edukacji), co w efekcie prowadzi do pauperyzacji idei uniwersytetu. W kulturze i edukacji komunikowanie odgrywa bardzo ważną rolę. Jednak najbardziej niepokojące jest to, iż tradycyjne komunikowanie wykorzystujące klasyczne medium - słowo mówione nie ma zbyt wielkiego wpływu w procesy: kształcenia i wychowania. Obecnie najważniejszy jest przekaz medialny. Istnieje ryzyko, że rolę edukatora zajmie komputer.      
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