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Innowacje w finansach osobistych

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EN
Along training courses and scientific research in boundaries of personal finances, many different and innovative solutions are created on financial market, such as ING's "Finansometr" or Google Wallet. Changes in financial awareness of people create demand for products and services associated with personal finance, which thereafter leads to creation of multitude of financial innovations. The aim of following paper is to portray chosen examples of financial innovations in a field of personal finance. First part of it is dedicated towards explanation of theoretical terms associated with financial innovations and their meaning in development of personal finance. In next parts examples of personal finance innovations implemented by mBank, ING Bank and Google are shown.
EN
This article raises the problem of rationality management of personal finances, discussing issues such as the selection of theories of rationality in economics, the essence of the process of managing of personal finances, the concept of rational management of personal finances. This article aims to systematize approaches of rationality in relation to the management of personal finances.(
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