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EN
In recent years, regions have been increasingly promoted at the international level. It is reflected in actions taken by individual voivodships (Polish provinces), intensifying measures for attracting investment and promoting exports of local enterprises, combined with the use of additional funds, including EU appropriations, or with the formalisation of cooperation between various institutions and businesses. Therefore, the following questions arise: does the model of promoting the voivodship adopted in Małopolska (the region of Little Poland) and based on coopetition play the intended role and can it set an example for other regions? The article presents the most important results of an analysis aimed to develop Poland's first model of coopetition in the economic promotion of a region and to verify the efficiency thereof. (original abstract)
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