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Determinants of Consumption Behavior of Over-the-Counter Medications - the Case of Painkillers and Anti-Inflammatory Medications

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Turek A., Owczarek A.
Journal of Economics and Management
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2014
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vol. 15
25-59
EN
From the marketing and medical point of view it will be interesting to conduct the study in the same time on a wider geographical area and compare the influence of the determinants on consumption behaviors regarding OTC painkillers and OTC anti-inflammatory medications as well as buying behaviors in the market of these medications. Studies of consumption behavior and consumer behavior in the market of these medications must also include purely medical aspects. Still, it is cumbersome to include physiologic, pathophysiologic or genetic features in a survey or in a questionnaire interview.(
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Płynność finansowa jako miara sprawności funkcjonowania firm farmaceutycznych

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Witczak I.
Studia Ekonomiczne
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2014
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vol. 201
415-423
EN
The purpose of this article is focused on the company proficiency based on the financial liquidity of pharmaceutical companies. There was used the information given by Polish companies though interview and taken from internet. The author was concentrated on such aspects as: characteristics of financial liquidity, the factors influencing maintenance of financial liquidity of the enterprise as well as its impact on financial situation of the company, Financial issues, discussed in the theoretical part of the article, were expressed practically based on pharmaceutical companies (joint stock companies).
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