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  1. 1 Mekhanizm Rehuluvannya Economiky

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  1. 1 2010

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  1. 1 Bilovodska O. A.

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THE OBJECTIVE MARKETING RISKS AT DEVELOPING AND ENTERING THE INNOVATIVE PRODUCTS TO THE MARKET (Obiektyvni marketynhovi ryzyky pry rozroblenni ta vyvedenni innovatsiinoi produktsii na rynok)

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Bilovodska O. A.
Mekhanizm Rehuluvannya Economiky
|
2010
|
vol. 3 (47)
88-100
EN
In paper the objective marketing risks which are caused by the influence of macro- and microenvironment factors at developing innovative products and entering them to the market are analyzed and estimated. The consequences of possible risks are estimated and specific methods risk-reduction are offered.
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