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in the keywords:  RURAL AREAS' MULTIFUNCTIONAL DEVELOPMENT
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EN
A village constitutes a multifarious social and spatial structure which fulfils various functions. Thus, in order to solve its problems a complex, territorial approach is needed and not only a sector approach dictated by the requirements of agriculture. A multifunctional development of rural areas, based on the principle of balancing the development's three key factors (social, economic and ecological) constitutes the foundation of programmes envisaging actions designed to make the chances of rural communities equal to those enjoyed by the 'rest' of the society. The chances for and successes in the demarginalisation of the Polish rural community can all be linked to any actions stimulating the activity of the rural community and many-sided development of rural areas. Such actions can be launched not only owing to the use of the endogenous factors of the local communities but also owing to the use of means available from the EU as well as suggestions and experience stemming from the implementation of various European programmes, including the 'rural revival' programme implemented in many European countries as one of the ways leading to the multifunctional development of rural areas.
EN
The Miechowski district - as the majority of rural areas in Poland, is characterised by stagnation that leads to negative economic and social phenomena. Development problems caused by mono-functional economy that operates on the basis of traditional, conservative and unprofitable agriculture make it necessary to search for new directions of stimulating economic activities. The authors claim that the district's development opportunities lie in its great potential of attractive natural and environmental conditions - especially in terms of agriculture, landscape, historical-social background, raw materials and geothermal conditions. This potential, utilised in accordance with global trends and the principle of sustainable and ecological development, will contribute to the stimulation of economic activity in two areas: of organic agriculture and of ecological tourism (agro-tourism included) and recreation. Such directions of development will, on the one hand, make it possible to continue the farming traditions allowing the local population to preserve its hitherto vocation and, on the other hand, will contribute to the creation of new, related sectors of economic activity (processing, distribution, services, education), which suits perfectly the currently promoted model of multifunctional development of rural areas. An analysis of development opportunities of the Miechowski district suggests that the launching of the proposed range of economic activities will produce - despite some barriers, positive results in the form of sustainable economic development and that the latter will stimulate the development of social infrastructure.
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