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EN
This article deals with the theoretical basis of the research of the metaphorical projection of a specific discourse event in the media space on the example of the media discourse on Brexit in Russia. The authors emphasize the interdisciplinary nature of this type of research, which is carried out at the interface of political linguistics, media linguistics, cognitive linguistics, cultural linguistics and research on metaphors. Using the example of a theatre metaphor, they analyse the discourse strategies and language tactics of the authors of Russian media texts metaphorizing the internationally resonant political event of Brexit, as well as the functions
Slavica Slovaca
|
2012
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vol. 47
|
issue 1
50 - 62
EN
The author concentrates on associations as an important cognitive source used to examine specific ethno-cultures. The main object of his research consists of mainly Russian mass media in the last two decades. It is the period marked by an intensive search for spiritual values. As it is shown in the paper, it is possible to create a certain hierarchy of the above mentioned values forming a stable part of Russian culture. Associations function as a really important phenomenon of research. Methodological basis for associative research has been created and defined by the team of Prof. Karaulov and is applicable even in our – Slovak or other Slavonic cultures.
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