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Zastosowanie modeli grawitacyjnych w ustalaniu i analizie lokalizacji

100%
Drewniak Z.
Roczniki Naukowe Wyższej Szkoły Bankowej w Toruniu
|
2014
|
issue 13
289-298
EN
The article discusses the gravity models as an example of a tool that helps to analyze localization and the market coverage. Especially Reilly’s law of retail gravitation was presented in details as the milestone. The discussion was supported by calculations concerning two cities – Torun and Bydgoszcz and thus their impact on shopping preferences of inhabitants of neighboring places. The issues are mainly used in logistics, but also in marketing, advertising and sales
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