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Reklama kontekstowa

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Strzelecki A.
Studia Ekonomiczne
|
2015
|
vol. 216
83-93
PL
Artykuł omawia reklamę kontekstową oraz jej różne aspekty. Przedsta-wiono typy reklamy kontekstowej, modele wyświetlania i rozliczania wyświetleń, systemy reklamy kontekstowej dla reklamodawców i dla wydawców oraz rozwijające się trendy w systemach reklamy kontekstowej.
EN
Contextual advertising networks are popular on the Internet. In Poland there are several independent companies offering publishers and advertisers to use contextual advertising. This article will show the types of contextual advertising, display models and payment systems of contextual advertising for advertisers and publishers, and trends, in which contextual advertising systems are developed.
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