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Consumer Risk in Consumer-Company Relationship on Market of Professional E-services

100%
Smyczek S.
Studia Ekonomiczne
|
2013
|
vol. 151
68-76
EN
The purpose of the paper was to identify the risk perceived by the consumer in their relationship with companies on the market of professional e-services and to determine mechanisms employed by consumers in the process of buying and using these services in the virtual environment. Results of research shows that the most important risk for customers are security and functional risk. Consumers try to actively minimize the risk in their market choices by looking for additional information from other sources, mainly the formal ones. Not rarely do they stay loyal to a definite financial institution or a medical unit.
2
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Zarządzanie wiedzą klientów w przedsiębiorstwie w opinii menedżerów i pracowników

63%
Komańda M., Sowa M.
Studia Ekonomiczne
|
2014
|
vol. 202
78-89
EN
Among managers and employees is increasing awareness of the benefits for the development of the company born of computer tools use and the role of knowledge and information obtained from the customer. This article presents the results of research on solutions for CKM in the opinion of these two groups.
3
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Istota i konsekwencje konfliktu w relacjach między przedsiębiorstwem a klientem

51%
Berger M., Mitręga M.
Studia Ekonomiczne
|
2014
|
vol. 182
45-54
EN
The aim of the article is to present the issue of conflict between a firm and its customers. It also discusses the threats and opportunities for the company. Conflict is undoubtedly an inevitable part of relationship and it is usually manifested by making complaints. Negative consequences of the conflict are inter alia: a relationship breakdown and customer's revenge. However, when conflict is managed effectively, it can also be a source of opportunities, such as: deepening of relationship, positive recommendation, and increase of loyalty.
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